PrestaShop B2C Conversion & Revenue Audit

Find the conversion leaks in your PrestaShop store

You are already paying for the traffic — this B2C Conversion Audit makes more of it turn into orders. We review your PrestaShop storefront, product pages and checkout through a consumer-store, commercial lens, find where shoppers drop off, and hand you prioritised fixes ranked by the orders they are likely to recover. This is the revenue-focused complement to a usability review: less about whether the store is easy to use, more about why the sale is not happening. At €590 it is the deep commercial diagnosis, not a surface checklist.

Who it's for

For consumer-facing stores with decent traffic but soft conversion, high cart abandonment or weak mobile sales. It suits merchants about to scale ad spend who want their funnel watertight first, and owners who have plateaued and need an honest read on what is actually costing them orders. It works across PrestaShop 1.6, 1.7, 8 and 9, on any theme, mobile and desktop.

How the analysis is actually done

We do not theorise from a homepage screenshot. A specialist walks the real purchase path — mobile first, where most B2C sales are won or lost — and treats every funnel handover as a place revenue can leak: view → product page → add to cart → checkout → payment → confirmation. Where you give us read access to GA4 we cross-check the observed friction against your actual drop-off rates, so the highest-bleed stages are confirmed by data, not guessed. Each leak is then scored on revenue impact (drop-off rate × stage value × traffic), likelihood the fix recovers orders, and implementation effort — and ranked so you spend on the changes that pay back first.

Example findings — the decisions they enable

Real conversion findings on a PrestaShop store read like: shipping cost only revealed on the final checkout step, driving a measurable cart-to-checkout cliff (fix: surface a shipping estimate or free-shipping threshold on the cart); no guest checkout, so first-time buyers hit an account wall; payment methods your audience expects (e.g. local wallets, BNPL) absent at the decision point; product pages that lead with specs instead of the offer and a weak, low-contrast add-to-cart; reviews present in the catalogue but invisible on the product page; and a returns policy buried in the footer when a prominent “free 30-day returns” line is what closes hesitant buyers. Each finding states the leak, the estimated orders at stake, and the precise change — so you can decide what to ship now versus plan.

What we DON'T do — and the waste it prevents

We do not promise a specific percentage uplift — no honest auditor can, and anyone who does is guessing. We do not redesign your store on a hunch, and we do not validate your analytics or tracking here (if the numbers themselves look wrong, that is a Feed & Tracking Audit, because optimising against broken data wastes the whole engagement). We will tell you plainly when a leak is best closed with a configuration change rather than a paid module. The point is to stop you spending effort and budget on changes that look productive but do not move orders.

Scope boundaries — and what's NOT included

This is the diagnosis and prioritised plan, not the implementation. It is commercially led — for the broader usability and accessibility view of the whole storefront, see the UI/UX Audit, which we recommend when the question is about ease of use rather than revenue. We make no guarantee of a specific uplift; we give you the highest-probability changes and the evidence behind them. Implementation is scoped separately if you want hands-on help. The full checklist, the funnel methodology and a sample finding matrix live in the tabs below.

Why us

We run a PrestaShop store and build the checkout and conversion tooling merchants rely on, so every recommendation is implementable and PrestaShop-native — no abstract theory, no hype, and we tell you what NOT to spend on as readily as what to fix. Many checkout fixes we recommend can be implemented with open-code tooling such as Checkout Revolution and Express Checkout, but we will always tell you when configuration is the answer. Browse the full range under Expert Services.