How do we start, and how long does it take?

Getting started is light on your side. We begin with a short scope to confirm your worst pain points, because performance work is far more effective when it is aimed at the pages and moments that actually hurt. Typical areas we pin down are:

• Slow category pages, often where layered navigation, filters and large product grids combine to drag down response time.
• Checkout. Where slowness directly costs sales and frustrates ready-to-buy customers.
• Admin / back office, sluggish order processing and catalogue management that eat into your team's time.
• Peak-load behaviour. How the store holds up under traffic spikes, sales events or campaigns.

Knowing which of these matters most to you shapes where the measurement effort goes, so the findings address your real problems rather than a generic profile.

Once the scope is agreed, we measure against your live shop. The real store under real conditions, which is the only way the numbers reflect what your shoppers and Googlebot actually experience.

How long it takes

Most audits are completed quickly once access is available. We confirm the expected timing with you after the short scoping step, since the realistic turnaround depends on the size of your store and the breadth of what we are measuring. The scoping conversation is brief and is the natural point at which we agree both the focus and the timeline.