How is this different from the UI/UX Audit?

They overlap, but they answer different questions, and choosing the right one saves you time and money. The UI/UX Audit is about usability and accessibility across the whole store, navigation, information architecture, readability, consistency, accessibility standards and the general quality of the experience for every visitor, whether or not they intend to buy today. The B2C Conversion Audit is laser-focused on revenue: the specific funnel and product-page changes that turn more of your current traffic into orders.

How to choose

• If your priority is lifting conversion rate. Getting more of the visitors you already have to add to cart and complete checkout. The B2C Conversion Audit is the one. It zeroes in on funnel leaks, product-page persuasion, mobile buying flow, trust signals at the decision point, and checkout drop-off.
• If your priority is overall usability and accessibility, making the entire store easier, clearer and more inclusive to use across all page types, not just the buying path, the UI/UX Audit fits better.

In practice the two are complementary. A UI/UX problem (confusing navigation, an inaccessible form, an inconsistent layout) can also be a conversion problem, and a finding in one audit often surfaces in the other. But the framing and prioritisation differ: the conversion audit ranks everything by expected impact on revenue, while the UI/UX audit ranks by usability and accessibility quality.

On PrestaShop specifically, both audits account for theme overrides, module behaviour and template structure, but they look at different things, the conversion audit at the buy box, cart and one-page checkout; the UI/UX audit at the store as a whole. If you're unsure which you need, tell us your goal: more sales from the same traffic points you to the conversion audit; a cleaner, more usable, more accessible store points you to UI/UX.