What does the PrestaShop UI/UX Audit review?

The PrestaShop UI/UX Audit looks at your real, live store the way an actual shopper experiences it, not a generic checklist applied to a screenshot. We walk the full journey, from landing on a category page to completing an order, and flag every point where the interface adds friction, confusion or hesitation. The review is structured around the areas that matter most for a PrestaShop catalogue:

• Usability, navigation, on-site search, and the clarity of your category and product pages. We check whether menus reflect how customers actually shop, whether the search returns useful results, and whether product pages answer the questions a buyer has before they commit.
• Mobile, the experience on the devices most of your traffic actually uses. We test tap targets, sticky add-to-cart behaviour, image loading and form usability on smaller screens, where most PrestaShop themes quietly break down.
• Product & checkout flow. The exact moments where shoppers hesitate, get confused, or drop off. PrestaShop's one-page and multi-step checkouts each have known abandonment traps: forced account creation, unclear shipping costs, surprise fees and confusing combination/attribute selectors.
• Accessibility, EAA / WCAG conformance, increasingly expected of EU stores. Accessibility issues are also usability issues, so this overlaps heavily with conversion.
• Trust signals, reviews, guarantees, and the clarity of your delivery and returns information. Missing or buried trust content is a common, low-effort cause of lost sales.

Why it matters

Most PrestaShop conversion problems are not theme-deep design flaws. They are small, fixable points of friction that compound across thousands of sessions. A child theme tweak, a reordered checkout step, or a clearer delivery message can remove a barrier that was silently costing orders.

This audit is for store owners who suspect their traffic is decent but their conversion isn't, and who want an honest, shopper's-eye assessment rather than a redesign pitch. We use your real catalogue, your real theme and your real customer paths, so the findings apply directly to your store.