PrestaShop Marketing Data & Growth Plan

Make your marketing data trustworthy — every month

Most stores quietly let the data layer drift: a tag stops firing after a theme update, a feed picks up disapprovals, a conversion gets double-counted, consent mode silently drops events. Growth Care Plan brings monthly discipline to exactly that — tracking, feeds and ad-account health — so the numbers you optimise against are real. It includes 4 hours a month for the small tracking and feed fixes that otherwise rot. €790/month, billed monthly.

Who it is for

Stores spending on Google Shopping/Ads or Meta/TikTok who need to trust their conversion numbers and keep their feed clean — especially anyone scaling spend, fighting recurring Merchant Center disapprovals, or suspicious that GA4 and Ads disagree. Works on PrestaShop 1.6, 1.7, 8 and 9, multistore and multi-currency.

What the monthly cycle actually checks

Each month we validate the measurement and feed stack against your live store: GA4 and event-tracking health (are purchase, add-to-cart and key events firing once, with correct value and currency?), conversion-tracking validation across GA4 and Google Ads (missing, duplicated or mis-valued conversions), product-feed quality (GTIN/brand/MPN gaps, price and stock mismatches, the exact cause of disapprovals), pixel checks for Meta/TikTok, Product/Offer schema, and the impact of consent mode on what actually gets recorded. We compare to last month so a sudden drop in tracked conversions surfaces as a signal, not a mystery.

What the 4 hours go on — and the honest boundary

The included 4 hours/month (cap 8h, no rollover) fix the small things the review finds: a broken or duplicated tag, a mis-valued conversion, a feed field causing disapprovals, a consent-mode misconfiguration, a pixel firing twice. The deliverable that owners value most is the “stop doing this” list — where ad spend and effort are being wasted. The hard boundary: this is the technical marketing layer. We do not run your campaigns, set bids or budgets, write creative or pick keywords, and we make no ROAS or ad-approval guarantee. We promise tracking hygiene, feed quality and honest review — not a number on a platform we do not control.

Why PrestaShop tracking and feeds break — and what catches it

PrestaShop's data layer is fragile in specific ways. A theme or module update can drop the purchase event or move the dataLayer, so conversions quietly stop. Consent-mode setups silently suppress events that ad platforms then never see. The product feed — whether from a module, a file or Merchant Center — drifts as the catalogue changes: a new supplier import lands without GTINs, a price rule creates a feed-vs-store mismatch, a stock change triggers a disapproval wave. On multi-currency and multistore these multiply. Because we build the feed and tracking modules merchants run and manage real ad accounts ourselves, we know where 1.6/1.7/8/9 stores misfire and we catch a measurement regression the month it happens, not after a quarter of spending blind.

What this is not

Growth Care Plan is not campaign management, not a media-buying retainer, and not an uptime/SEO plan. If you need the store watched and operationally maintained, that is Store Care Plan; for organic SEO, SEO Care Plan. A one-off Feed & Tracking Audit is the ideal on-ramp — it clears the backlog so monthly care is genuinely maintenance.

Where it fits

Growth Care Plan layers onto operational care. The common setup is Store Care Plan for uptime/fixes plus Growth Care Plan for marketing data — or get everything, including SEO and a quarterly strategic review, in Complete Care Plan. See the full range under Expert Services.