PrestaShop B2C Conversion & Revenue Audit

Where do shoppers actually stop?

The specialist walks your store the way a paying customer does, on a phone first, because that is where most consumer traffic buys or leaves. From finding the product, through the cart, into checkout, past payment, to the confirmation page: every step is taken for real, and every point where a shopper hesitates or exits is recorded with its reason.

The blockers have names, and they repeat across stores: shipping costs that appear only at the last step, an account demanded before buying, the payment method a customer expected and did not find, an offer whose price or advantage is not clear above the fold, reviews and reassurance placed nowhere near the buying decision. The audit states which of them your store has, and where.

What do the recommendations look like?

A ranked list, ordered by two things only: how likely the fix is to recover orders, and what it costs to implement. The expensive redesign ideas that recover little sink to the bottom; the cheap change that unblocks the payment step rises to the top. Every fix is written in plain PrestaShop terms, naming the setting, module or template area concerned, so your developer or agency executes it without translation.

And when a part of your store is already good enough, the report says so in those words. An audit that invents work for every page costs you twice: once for the audit, once for the pointless changes.

The plan arrives as a PDF kept in your client panel, typically 20 to 40 pages, within 7 to 10 working days of the order.

How does it start, and what happens next?

The start is one thing: the store's address. Granting read access to the analytics is optional and enables the numeric cross-check; the walk itself begins without it. Nothing is installed or changed in the store while the audit runs.

The result is the ranked plan. Work starts at the top, where recovery is high and cost is low, and each completed line has a measurable outcome in the same GA4 steps the audit used, so the merchant watches the drop-off shrink where the fix was applied. A 14-day email window covers clarification questions, and implementation or a post-fix re-measurement is offered separately.

The audit fits a consumer store that pays for traffic which arrives and leaves without buying, with carts that fill and orders that quietly disappear before payment. A store that sells mainly to trade buyers belongs with the PrestaShop B2B & Wholesale Readiness Audit, and a store without meaningful live traffic has no real journey drop-off to diagnose yet.