Social Media for Online Stores: Which Platforms Actually Drive Sales?
Social media can drive real sales for your online store — but only if you pick the right platform and approach it strategically. Here is a practical...
Trust Badges: The Small Graphics That Can Double Your Conversion Rate
Small graphics like “Secure Payment,” “Free Returns,” and “Money-Back Guarantee” seem trivial. But A/B tests...
PrestaShop Checkout: The Process, the Module, and Your Best Options
The term prestashop checkout means two things: the multi-step checkout flow built into every store, and the...
The Psychology of Pricing: Small Changes That Make Big Differences
Pricing is one of the most powerful levers in e-commerce. Small changes to how you present prices, structure...
PrestaShop Cache: Full Page Cache Modules Explained — Pros, Cons and What They Actually Do
Full page cache modules can make a slow PrestaShop store feel instant — but they come with trade-offs. Here is what...
PrestaShop Is Building a Native One Page Checkout — Should You Wait or Act Now?
PrestaShop 9.2 will include a native one page checkout. We break down what was announced, what it means for...
Selling B2B on PrestaShop: What Is Different from B2C and How to Set It Up
Selling to businesses is fundamentally different from selling to consumers. The purchase process is longer, order...
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