PrestaShop Blog — Tips, Guides & Module Insights
Expert tips on PrestaShop development, SEO strategy, and e-commerce growth.
Trust Badges: The Small Graphics That Can Double Your Conversion Rate
Small graphics like “Secure Payment,” “Free Returns,” and “Money-Back Guarantee” seem trivial. But A/B tests consistently show they increase conversion rates by 5-15%. For a visual species that makes snap judgments,...
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PrestaShop Checkout: The Process, the Module, and Your Best Options
The term prestashop checkout means two things: the multi-step checkout flow built into every store, and the ps_checkout payment module by...
The Psychology of Pricing: Small Changes That Make Big Differences
Pricing is one of the most powerful levers in e-commerce. Small changes to how you present prices, structure discounts, or handle...
PrestaShop Cache: Full Page Cache Modules Explained — Pros, Cons and What They Actually Do
Full page cache modules can make a slow PrestaShop store feel instant — but they come with trade-offs. Here is what happens under the...
PrestaShop Is Building a Native One Page Checkout — Should You Wait or Act Now?
PrestaShop 9.2 will include a native one page checkout. We break down what was announced, what it means for merchants, and honestly...
Selling B2B on PrestaShop: What Is Different from B2C and How to Set It Up
Selling to businesses is fundamentally different from selling to consumers. The purchase process is longer, order values are higher, and...
PrestaShop 9.1 Is Coming: Hummingbird 2.0, Multi-Carrier Shipping, and Why Now Is the Time to Upgrade
PrestaShop 9.1 brings Hummingbird 2.0 as the default theme, multi-carrier shipping, a redesigned discount system, and dozens of developer...
How to Choose the Right PrestaShop Theme for Your Business
Running a successful PrestaShop store involves many moving parts. This article focuses on a specific aspect that can make a meaningful...
PrestaShop Checkout Optimization: One Page, Express, Embedded and One-Click Compared
The best checkout for your store depends on what you sell, who buys it, and how they buy it. This guide breaks down every checkout...
Securing Your PrestaShop Store: A Plain-English Guide for Store Owners
Security is not just about preventing hacks — it is about maintaining customer trust and meeting legal requirements. A security breach...
PageSpeed 99/100 on a Real PrestaShop 9.1 Store with 80+ Modules
How we achieved near-perfect Google PageSpeed scores on mypresta.rocks — a production PrestaShop 9.1 store running over 80 active...
Where Shopify Wins: An Honest Look at the Platform's Real Strengths
We build PrestaShop modules, but Shopify does some things genuinely well. From onboarding and the app ecosystem to managed infrastructure...