Discount Exclusion Manager

When you run major site-wide or category-specific promotions, it’s often essential to leave certain products out of these discount campaigns—like top-performing items that sell well at full price, limited-edition products, or items with minimal margins. Discount Exclusion Manager offers a streamlined way to manage these exceptions in your PrestaShop store.

1. Why Exclusion Management Matters

• Profit Protection: Sometimes you can’t afford to discount specific items—like your bestsellers or high-demand products. By excluding these from broader sales, you maintain healthy margins without canceling your overall promotion.
• Flexible Campaigns: Rather than creating multiple complicated discount rules to isolate certain products, you can run a simpler category-wide discount and quickly exclude a handful of items.
• Improved Customer Experience: Shoppers see consistent discount rules on most products in a category, but with clear communication regarding a few exceptions.

2. Core Features & Capabilities

1. Selective Exclusion for Discounts

   • Category Promotions: If you set a discount for an entire category (e.g., 20% off T-shirts), easily mark a few T-shirts as excluded.
   • Voucher-Based Exclusions: For storewide coupons or vouchers, you can exclude certain items or subcategories from that discount.

2. Fine-Grained Control

   • Product-Level Management: Go down to specific SKUs—only the ones you specify remain immune to the discount.
   • Category-Level Exclusion: In certain cases, you might exclude subcategories of products from a broader voucher.
   • Simple UI: Quickly navigate a list of eligible products or categories and switch them to excluded status with just a few clicks.

3. Clear Checkout Display

   • Transparent Breakdown: Within the cart, customers see which items received a discount, and which items remain at full price.
   • No Surprises: This clarity prevents cart abandonment due to confusion about discounts, as they can see the discounted vs. non-discounted items at a glance.

4. Compatibility with PrestaShop Discount Features

   • Works with Default Cart Rules: The module complements PrestaShop’s existing cart rules and voucher functionalities.
   • No Core File Edits: It operates at a layer above PrestaShop’s built-in logic, so you can safely install/uninstall without affecting your site’s core files.

3. How It Works in Practice

Scenario 1: Category-Wide Sale

• Set a Discount: You create a 15% off sale for “Summer Collection” in PrestaShop’s discounts.
• Mark Exclusions: Within Discount Exclusion Manager, select the 2 or 3 popular items from that Summer Collection you want to keep at full price.
• Result: Shoppers see 15% off across the entire category except those bestsellers. No separate discount rule needed.

Scenario 2: Storewide Voucher

• Create a Coupon: You issue a storewide voucher code for 10% off all orders.
• Exclude Premium Products: In the module, you list specific premium or limited-edition products that shouldn’t receive the discount.
• Outcome: When customers apply the voucher, most items get 10% off automatically, but your premium items don’t drop in price. The cart summary clarifies which items remain full price.

4. Administration & Setup

1. Installation: Upload and install Discount Exclusion Manager through your PrestaShop back office.
2. Configure Exclusions: Access the module’s config page where you’ll see a search or filter tool for products/categories to exclude from specified promotions.
3. Monitor or Adjust: As your inventory or discount strategies change, add or remove exclusions at any time.

5. Additional Benefits

• Seasonal vs. Ongoing Sales: You can maintain a permanent discount in certain categories (e.g., clearance items) while protecting a few top sellers from perpetual markdowns.
• Avoid Stackable Discounts: If you have items already heavily discounted, you can exclude them from additional coupons to prevent “double dipping.”
• Customer Trust: Transparent cart messaging reduces frustration—shoppers see exactly why some products are excluded.

6. Best Practices

• Communicate Proactively: Let customers know on the product page or category listing if a particular item doesn’t qualify for sale prices.
• Limit Overlapping Rules: To keep your discount system clean, rely on a few broad promotions rather than many narrow ones—Discount Exclusion Manager handles exceptions neatly.
• Review Periodically: Revisit your excluded products from time to time, especially after launching new collections or adjusting your pricing strategy.

7. Who Benefits Most?

• Merchants Running Frequent Sales: Clothing stores with recurring category promos, electronics retailers offering holiday sales, etc.
• High-Margin vs. Low-Margin Mix: Sellers with product lines where certain items can’t sustain deep discounts.
• Brands Protecting Premium Products: Companies that want to maintain an exclusive feel for certain lines while discounting others.

8. Summary & Conclusion

Discount Exclusion Manager streamlines how PrestaShop store owners handle promotions. Rather than crafting complex discount rules or compromise on how and where to apply sales, you can define a blanket discount approach and seamlessly exclude key products or categories. The transparent approach at checkout further reassures customers that they’re being treated fairly while letting your store preserve margins on essential, high-value, or limited items.

If you’re looking to enhance your discount campaigns without sacrificing strategic control over your pricing, Discount Exclusion Manager is the perfect solution. It melds effortlessly with PrestaShop’s native discount features, giving you the power to run large-scale promotions while protecting the profitability of select products. Embrace simpler, smarter discount management—install Discount Exclusion Manager today and keep your bestsellers free from unwanted markdowns.