Product Sales & Views Live Stats

Online shoppers thrive on social proof, and a quick way to boost that is by showing them how many people are viewing a product or how many have purchased it recently. Product Sales & Views Live Stats is a feature-packed PrestaShop module that delivers precisely this experience—integrating seamlessly with both your store’s front end (on category and product pages) and back office.

1. Key Functionalities

1. Product View Tracking

   • The module captures each page visit to a product, storing this info in a dedicated table.
   • You control the “view window,” specifying whether to count recent minutes, hours, days, months, or even years.

2. Sales & Orders Referencing

   • Instead of storing extra data, Product Sales & Views Live Stats taps into PrestaShop’s default orders table. This ensures minimal redundancy and real-time accuracy.
   • Recent sales can be aggregated similarly over minutes, hours, or days, so you can show either short-term buzz or long-term popularity.

3. Dynamic Front-End Display

   • Listing Page: Next to each product thumbnail, show a small badge or text indicating how many views or sales it has.
   • Product Page: A more detailed display, plus clickable buttons for “recent views” or “recent orders.” Clicking opens a modal with timestamps and buyer name (or partial info, like first name + city).
   • Customize styling: The module provides default positions, but you can tweak CSS or hooks to match your theme perfectly.

4. On-Demand Modals

   • When users click on the “recent sales” or “recent orders” button, a popup (modal) appears listing the last X orders with exact times and optionally partial buyer info.
   • Similarly, “recent views” modals can show IP-based or anonymized data (if privacy rules allow) and the times each view was logged.

2. Social Proof “Inflation” & Group Settings

Product Sales & Views Live Stats offers a unique feature: you can scale up your real stats to increase the sense of urgency or popularity for certain product lines.

1. Flat or Multiplicative Adjustments

   • Flat: Add a fixed number (like +10) to each product’s displayed count.
   • Multiplier: For instance, multiply actual stats by 1.5, 2, or even 5, depending on how big a boost you want.

2. Different Rules per Product Group

   • Some items (e.g., new arrivals or less popular lines) might need a bigger boost, while others may already have robust data.
   • Easily group products by categories, suppliers, manufacturers, or custom groupings. Apply distinct inflation rules to each set.

3. Flexible Time Windows

By default, many “live stats” modules focus on the last 24 hours, but every store’s situation is different. Product Sales & Views Live Stats allows you to define precisely what “recent” means:

• Minutes/Hours: Perfect for high-traffic sites where you want real-time updates.
• Days/Weeks: Good for a moderate flow of orders and views.
• Months/Years: Ideal for stores with lower frequency or to build up a sense of longstanding popularity.

Each timeframe is separately configurable for views and for sales, ensuring you present the ideal data for each product’s cycle.

4. Back-Office Dashboard & Admin Tools

1. Central Configuration

   • Access a dedicated settings page to set global defaults: timeframe definitions, modal layout, user privacy preferences, etc.
   • Toggle the “Social Proof Boost” for each product group.

2. Product Group Management

   • Define or edit your product groupings (by category, brand, or custom selection).
   • For each group, specify how much to inflate or multiply actual stats.

3. Real Stats Log

   • A simplified data log to see actual counts, so you keep track of the unmodified figures for your internal analytics.

5. Performance & Compatibility

• Efficient Data Handling: By leveraging existing order tables and storing minimal view data, the module avoids bloating your database.
• Caching & AJAX: Combine with your existing caching solution. Stats can be updated via AJAX calls to avoid slowing down page loads.
• Theme-Agnostic: Minimal markup ensures compatibility with most PrestaShop themes. You can style the display elements to match your brand.

6. Use Cases & Benefits

1. Build Urgency
   • Shoppers see that “10 people have bought this in the last 24 hours,” encouraging them not to miss out.
2. Establish Popularity
   • Display 200+ views in the past hour—helpful for fast-moving items like flash sales or limited editions.
3. Guide Purchases
   • The modal’s buyer names or partial info fosters trust (“John D. from Berlin purchased 2 hours ago”).
4. Launch New Products
   • Inflating lower initial stats can give new items a fighting chance in a crowded catalog.
5. Segmented Approach
   • Some categories might need bigger perceived momentum than others. Different multipliers keep your data honest where it counts and strategically boosted where beneficial.

7. Privacy & Legal Considerations

• User Anonymization: If you’re subject to GDPR or other privacy regulations, you can limit or remove personal data in the modal. For instance, only show “First Name + Last Initial,” or city without the name.
• Opt-Out: If needed, you can offer an opt-out for certain users or from the back office if you want to respect privacy policies more strictly.

8. Installation & Setup

1. Module Upload: Install via your PrestaShop back office.
2. Initial Configuration:
   • Choose global timeframes for “recent” orders/views (e.g., 7 days for sales, 12 hours for views).
   • Enable or disable modals on listing pages and product pages.
3. Define Product Groups: Create or import categories/brands. Assign a multiplier or flat increment if desired.
4. Styling & Layout: Adjust how and where stats appear (top-right corner, under the product name, etc.), or keep defaults.
5. Go Live: Test each page to ensure data is displayed correctly, then let your customers enjoy real-time stats.

Conclusion

Product Sales & Views Live Stats taps into the power of real-time engagement and social proof to transform your PrestaShop product pages. By highlighting how many views or orders a product has received, you drive sales through human psychology—people trust and follow popular items. And, with the unique ability to inflate these figures, you can strategically nurture buyer confidence for newer or lesser-known products. Whether you operate a fast-paced store with thousands of daily visitors or a niche boutique that wants to amplify perceived activity, this module hands you the controls to shape shopper perception effectively.

Install Product Sales & Views Live Stats today and start showing visitors that your products are in constant demand. Empower them with transparent, real-time data or subtly guide their decisions with scaled-up numbers—either way, it’s a proven strategy for boosting conversions and satisfaction.