PrestaShop SEO Audit & Action Plan

Yes. We're an EU company (Tychy, Poland). NDA and DPA are available on request, and we don't retain your data unless you specifically ask us to keep a backup.

See our refund policy in the knowledge base. The report is built to be genuinely useful, specific to your store, not a template.

No. The audit runs on your store URL, with optional read-only Search Console access. If deeper checks help, we tell you exactly what to grant and how to revoke it afterwards.

The PrestaShop SEO Audit examines your real store and your actual Search Console data, rather than running a generic crawler checklist that ignores how PrestaShop is built. The goal is to find the issues that genuinely move organic traffic on a PrestaShop catalogue, and to understand why they are happening in your specific shop, theme and module stack.

Indexability

We confirm that the pages that should rank are actually eligible to rank. That means checking your robots.txt rules, noindex directives, and canonical correctness across products, categories, CMS pages and paginated lists. PrestaShop is notorious for generating crawlable URL variations, layered-navigation filters, sort parameters, ?search_query= and attribute combinations. That can bloat the crawl budget or split signals. We compare what you submit against what Google has actually indexed, so submitted-vs-indexed gaps surface clearly.

Structured data

We validate your Product, Offer, BreadcrumbList and Organization JSON-LD against real rich-result requirements, not just a syntax checker. Missing price, availability or review fields commonly stop product results from showing enhanced listings, and PrestaShop themes vary widely in how completely they emit this markup.

Internal linking

We map orphan pages, weak category cross-linking and how link equity flows through the catalogue. Strong internal linking is one of the most controllable ranking levers on a large store, and it is frequently neglected when categories grow organically.

XML sitemaps & hreflang

We review your XML sitemaps for submitted-versus-indexed gaps and, on multilingual shops, verify that hreflang signals are reciprocal and correct so the right language and country version is served.

Content gaps

Finally, we identify thin pages, duplication and missed keyword intent. Places where the page exists but does not satisfy what searchers actually want.

Because a specialist reviews your shop and your Search Console property directly, every finding reflects your actual situation rather than a theoretical best-practice list.

At the end of the SEO Audit you receive a clear, prioritized action plan written in plain English. Not a 200-row spreadsheet dump that leaves you guessing where to start. The deliverable is built to be acted on, whether you do the work yourself or hand it to a developer.

For each issue we set out three things explicitly:

• What is wrong. The specific problem, described in terms you can recognise in your own shop.
• Why it matters for traffic, the practical reason this affects indexation, crawling or rankings, so you understand the stakes rather than just a label.
• Exactly what to fix first, the concrete next step, not a vague recommendation.

Findings are ranked by impact versus effort. That means the high-leverage, low-effort items are clearly separated from the larger structural work, so you can act on the quick wins immediately and schedule the rest with confidence. This ordering is deliberate: on a busy store, knowing the sequence is often more valuable than the raw list of problems.

Where it genuinely helps, we name the specific PrestaShop element involved, the exact configuration setting, controller or template that needs attention. For example, if a canonical issue traces back to how a category controller builds its URLs, or a structured-data gap lives in a particular .tpl, we point to it directly. That precision lets your developer move straight to the fix instead of rediscovering the diagnosis.

The plan is written so it stands on its own. You are never left with findings you cannot interpret, and there is no obligation to engage anyone further to make sense of it. It is a document you can execute against directly.

Getting started is intentionally light on your side. We begin with a short scoping step to confirm the things that shape the whole review: your goals, your target markets, and the languages your shop serves. This matters because SEO priorities differ significantly between, say, a single-language domestic store and a multilingual catalogue where hreflang and country targeting are central concerns.

Once that is agreed, we run the review against your live shop, using your Search Console data if you choose to share it. Working on the real store, rather than a staging copy or a synthetic crawl, is what lets the findings reflect your actual indexation and real URLs, with real query data added when available.

How long it takes

Most audits are completed quickly once we have the shop address. We confirm the expected timing with you after the short scoping step, because the realistic turnaround depends on the size of your catalogue and the scope you choose. A focused single-language store is quicker to review than a large multilingual one.

What you need to prepare

Nothing technical. You do not need to assemble reports, export data or change any settings in advance.

We need the shop address. Read-only access to your Search Console property helps us see how Google currently crawls and indexes the site, but is optional. We never need access to your back office; nothing is installed or changed.

3 to 5 business days from receipt of the shop address, depending on catalogue size and the number of shops/languages.

The SEO Audit itself is a diagnosis. The deliverable is a prioritized plan that you, or any competent developer, can act on independently. We deliberately write it so it stands alone: each issue explains what is wrong, why it matters and what to do, with the specific PrestaShop setting, controller or template named where that helps. You are not left dependent on us to interpret the results.

That said, plenty of store owners would rather not implement the fixes themselves, and if you'd like us to do the work, we can. There are two broad routes, and we choose whichever genuinely fits the problem:

• Our own PrestaShop modules. Where a recurring or structural issue is best solved by a proper tool (for example managing canonicals, sitemaps, structured data or redirects at scale), and a module is the right long-term answer rather than a one-off edit.
• Hands-on remediation work, direct changes to templates, configuration or code where a targeted fix is what is needed.

Any implementation work is quoted separately, once the audit has made the priorities clear. We think that is the honest order to do it in: you see the diagnosis first, understand what actually needs doing, and only then decide whether to hand the work back to us or take it elsewhere.

There is no obligation to buy anything else. The audit is complete and useful on its own. The plan is yours to execute however you prefer. Offering implementation is a convenience for owners who want one team to carry the work through, not a condition of the audit being worthwhile.