Business Audits
Some problems do not sit inside a single discipline. A consumer store that gets traffic but few orders has a conversion problem that touches usability, speed and trust at once. A wholesale operation that cannot quote the right price to the right buyer has a B2B problem that spans customer groups, tax handling and the whole order flow. A Business Audit looks at the store the way your customers and your accountant do — as one connected experience tied to a goal.
These audits draw on the same single-discipline lenses, then add the checks specific to your model. You receive one prioritised report covering the full picture, not several that you have to stitch together yourself. Read on for the consumer-facing and wholesale audits, and for how to choose between a focused audit and a whole-store review.
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The consumer store that needs to convert
When visitors arrive but few of them buy, the leak is rarely in one place. A B2C Conversion Audit follows a shopper from landing page to confirmed order and looks at everything that quietly turns them away: a product page that does not answer the obvious questions, a layout that fights small screens, slow images that delay the first impression, missing trust signals, and friction in the checkout itself.
We assemble the usability, speed and search findings around a single consumer goal, so the report reads as one story about why orders are being lost and which fixes to prioritise first. Where the checkout turns out to be the weak point, the report points to what would reduce that friction — usually Checkout Revolution — but only if the audit shows the checkout is genuinely the issue.
The wholesale store that needs to sell to businesses
Selling to other businesses asks different things of PrestaShop. A B2B Readiness Audit checks the parts that consumer stores never touch: customer groups and who sees what, tiered and wholesale pricing, net-terms and quote requests, restricted or hidden catalogues, and the tax handling that wholesale buyers expect. Get any of these wrong and you either lose the order or invoice it incorrectly.
We map your trade requirements against how the store is actually configured and show you the gaps in order of impact. Where the fix is ongoing rather than a one-off setting, the report points to the parts that automate it — Trade Account for business customers and onboarding, and the EU VAT Checker for validating cross-border tax numbers — again, only where they earn their place.
One focused audit, or the whole store?
If your question is narrow — "why is my store slow" or "is my checkout costing me sales" — a single-discipline check from Store Audits is usually the right start and the lighter spend. A Business Audit is for when the goal is broader than any one discipline and you want the findings weighed together rather than in isolation.
Either way the report ends in a ranked action plan, and either way it can roll into implementation with part of the audit fee credited toward the work. If you are instead trying to decide whether a particular module or theme fits before you buy, start with Advisory & Fit.
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