Business Audits
Business Audits is a category of specialist services for PrestaShop stores that finds why consumer visits do not become orders or why a business buyer cannot complete a correct trade purchase. It is for merchants with traffic but too few B2C orders, and for shops where registration, pricing, VAT, quote requests or payment terms block B2B sales.
B2C Conversion Audit traces the complete buying journey, beginning on mobile and comparing observed friction with GA4 funnel abandonment when read access is available. B2B Readiness Audit tests the real trade route and turns every gap into the smallest credible action plan. Both rank work by commercial impact and effort, so the next investment addresses the obstacle rather than its most visible symptom.
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Which audit matches the sales problem?
Business Audits answer three questions before money goes into the wrong fix:
- Where do consumer shoppers stop between finding a product and confirming an order?
- Can a business buyer register, receive the right prices and VAT treatment, and complete an order on the expected terms?
- Is one focused Store Audit enough, or does the commercial result depend on several parts of the shop working together?
B2C Conversion Audit fits traffic that produces too few consumer orders. B2B Readiness Audit fits a trade route obstructed by registration, pricing, VAT, quotes or payment terms. Both begin with the real shop and turn a broad problem into work ranked by business impact and effort.
Where do consumer orders stop?
B2C Conversion Audit follows the complete consumer journey from product discovery to order confirmation, starting on mobile. A specialist looks for the moments that quietly stop a purchase: shipping costs shown too late, compulsory account creation, an expected payment method missing, an offer that is unclear at the decision point, or reviews and reassurance placed where they cannot help.
When read access to GA4 is available, those observations are compared with actual funnel abandonment. The result shows where paid visits stop becoming revenue and which corrections have the greatest chance of recovering orders, rather than presenting a design opinion as evidence. Findings are ranked by likely order recovery and implementation effort. The audit also says plainly when the current setup is already sufficient.
Can a business buyer complete the first correct order?
A trade customer expects more than a retail buying path with a different price. Registration and approval, customer group pricing, quantity breaks, prices without VAT, VAT number validation, quote requests, payment terms, purchase orders, credit limits, minimum orders and fast reordering all determine whether the first business order can be completed. The audit also covers company vetting, restricted catalogues and the correct treatment of an eligible sale within the European Union.
B2B Readiness Audit follows that exact route through the real shop. For each missing or incomplete step, it gives the simplest credible way to close the gap: an existing setting, a suitable module or genuine development. This prevents a complete wholesale rebuild when a focused change is enough and shows when several corrections must work together.
Without diagnosis, budget can go into unrelated work while the obstacle remains. A self service assessment first gives the B2B shop a readiness score and personal checklist. The human audit adds observed evidence and a coherent route ordered by commercial impact and effort.
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