PrestaShop UX & Conversion Design Audit

This is usability and accessibility led. The B2C Conversion Audit is commercially led and ranks leaks by likely revenue recovery.

Yes. Mobile is reviewed first, and we include EAA/WCAG readiness on contrast, keyboard, focus and screen-reader basics.

We say so plainly. We do not invent problems to justify the report.

No. The audit gives an evidence-backed usability read and prioritised fixes; implementation and results depend on what is changed.

No for the core audit. Admin is optional and only helps inspect checkout configuration and account flows.

You receive a prioritized, plain-English plan that pinpoints exactly where shoppers hesitate or drop off, why it happens, and precisely what to change first. It is written to be acted on, not a design essay and not a list of subjective opinions about colours and fonts.

What's in the deliverable

• Concrete, PrestaShop-specific recommendations, theme settings, page structure, checkout steps, module configuration and content placement. Where the fix lives in a specific theme template, a configuration screen or a category setting, we say so, so your developer (or ours) can act without guesswork.
• The reasoning behind each issue, what the shopper experiences, why it causes hesitation or drop-off, and what better looks like. Understanding the “why” means your team can apply the same thinking to future changes.
• A clear ranking. Recommendations are ordered so you can start with the highest-impact fixes and work down, rather than spending effort on cosmetic changes that move nothing.

Why it matters

A long, unranked list of “things you could improve” tends to sit unused. By focusing on the changes that lift conversion and meet accessibility obligations, and ordering them so the biggest wins come first, the plan is something you can genuinely execute, in sequence, with limited time and budget. The recommendations are scoped to the PrestaShop way of doing things: child-theme overrides, native configuration and well-chosen modules rather than fragile hacks.

It suits owners who want a clear next step rather than a vague sense that “the site could be better.” You finish with a roadmap of specific, defensible changes and a sense of which ones to tackle this week versus this quarter.

The PrestaShop UI/UX Audit looks at your real, live store the way an actual shopper experiences it, not a generic checklist applied to a screenshot. We walk the full journey, from landing on a category page to completing an order, and flag points where we find friction, confusion or hesitation. The review is structured around the areas that matter most for a PrestaShop catalogue:

• Usability, navigation, on-site search, and the clarity of your category and product pages. We check whether menus reflect how customers actually shop, whether the search returns useful results, and whether product pages answer the questions a buyer has before they commit.
• Mobile, the experience on the devices most of your traffic actually uses. We test tap targets, sticky add-to-cart behaviour, image loading and form usability on smaller screens.
• Product & checkout flow. The exact moments where shoppers hesitate, get confused, or drop off. PrestaShop's one-page and multi-step checkouts each have known abandonment traps: forced account creation, unclear shipping costs, surprise fees and confusing combination/attribute selectors.
• Accessibility, EAA / WCAG conformance, increasingly expected of EU stores. Accessibility issues are also usability issues, so this overlaps heavily with conversion.
• Trust signals, reviews, guarantees, and the clarity of your delivery and returns information. Missing or buried trust content is a common, low-effort cause of lost sales.

Why it matters

Most PrestaShop conversion problems are not theme-deep design flaws. They are small, fixable points of friction that compound across thousands of sessions. A child theme tweak, a reordered checkout step, or a clearer delivery message can remove a barrier that was silently costing orders.

This audit is for store owners who suspect their traffic is decent but their conversion isn't, and who want an honest, shopper's-eye assessment rather than a redesign pitch. We use your real catalogue, your real theme and your real customer paths, so the findings apply directly to your store.

Yes. Accessibility is a built-in part of the UI/UX Audit, not an optional add-on. The European Accessibility Act (EAA) applies to many online stores selling to EU consumers, and meeting it is increasingly expected rather than optional. We check your shop against the relevant WCAG criteria and give you a clear, honest picture of where you currently stand.

What we check

• Keyboard navigation. Whether a shopper can move through menus, filters, product options and checkout using only the keyboard, without getting trapped or losing their place.
• Contrast, text and interactive elements against their backgrounds, so content is legible for low-vision users and in poor lighting.
• Labels. Form fields, buttons and controls that are properly named so assistive technology can announce them. PrestaShop checkout and contact forms are a common weak spot here.
• Focus order, a logical, visible focus path so keyboard and screen-reader users follow the page in a sensible sequence.
• Forms, error messaging, required-field indication and input clarity, especially through registration and checkout.

Why it matters

You get a clear view of where you stand and the practical fixes that support compliance. Crucially, most of these fixes also improve usability for everyone: clearer labels, better contrast and a sensible focus order reduce friction for all shoppers, not just those using assistive technology. In PrestaShop, many of these are addressable through child-theme template and CSS changes rather than core edits, which keeps them safe to maintain across updates.

This is well suited to EU-facing stores that want to understand their exposure and act on it methodically. We give you an honest assessment of the gaps and the practical steps that support compliance. Without overstating what any single audit can certify.