Spot friction that costs sales with a PrestaShop UX audit of usability, mobile, checkout and trust
PrestaShop UX & Conversion Design Audit is a professional audit service for PrestaShop stores in which a specialist completes the real purchase journey on your live store and delivers a prioritised plan of fixes. Ordering it is the whole effort on your side: only the store's address is needed, nothing is installed, and the storefront runs untouched while the work happens.
The problem it settles is the silent loss. Most of the orders a store loses are lost without a word: nobody writes to complain that the variant selector did not respond on their phone, or that guest checkout was hidden behind a login. Traffic arrives, carts fill, and the orders stop somewhere between the product page and payment, mostly on phones, while every report in the back office stays green.
The audit is simple to commission and precise in what it examines. The specialist walks the journey the way a shopper does, mobile first and then desktop: landing, search, category, product page, cart, checkout. Recorded as they happen: variant behaviour, the add-to-cart state, what sits above the fold, tap targets, menus, endless scrolling, the exact point where delivery and returns information appears, and account walls that stop a first purchase. Any theme, multistore installations and multilingual stores are covered, because the audit examines the store as it really is.
Every friction point arrives as an annotated screenshot showing exactly where it occurs, with the shopper decision it blocks and the concrete change that unblocks it. Findings are graded on severity, impact and effort, and ranked before they are described, so the first thing you read is what to do first. The plan arrives within 5 to 7 working days as a PDF kept in your client panel, typically 20 to 40 pages depending on what the journey reveals.
The result is a silent leak with a name and a location, a team shipping the highest-impact fixes first, a redesign budget spent on measured problems instead of guesses, and, at 390 euro, evidence gathered before any larger commitment.
What does the PrestaShop UX & Conversion Design Audit cover?
PrestaShop UX & Conversion Design Audit examines the real path to purchase on a live PrestaShop store and turns what it finds into an ordered plan of fixes. The overview below maps the six parts of this page.
- The silent loss: why most lost orders never produce a complaint.
- The journey tested: landing to checkout, mobile first, on your actual store.
- What is recorded: variant behaviour, purchase states, tap targets, reassurance timing, account walls.
- The report: annotated screenshots, blocked decisions, concrete fixes, delivered on a set timeline.
- Who it serves: stores with traffic that does not convert, owners planning a refresh, agencies.
- The scope: where the audit ends and what follows the report.
Where does a store lose orders without hearing about it?
Between the product page and the payment step, mostly on phones. The shopper whose size selector does not respond does not file a ticket; they leave. The first-time buyer who meets a login wall in checkout does not ask for guest checkout; they buy elsewhere. Analytics shows the exit, never the reason.
This audit exists to supply the reason. It treats the storefront the way the shopper does, as a sequence of small decisions, and records the exact moment each decision gets blocked.
What exactly does the specialist test?
The full journey, in the shopper's order: landing, search, category, product page, cart, checkout, completed on a phone first, because that is where most stores lose the sale, and then again on desktop. Not a synthetic score, a human on your actual theme, your actual modules, your live store.
The named inspection points go deeper than a generic review: how variants behave when tapped, what state the add-to-cart button takes, what sits above the fold, whether tap targets fit a thumb, how menus and endless scrolling behave, at which point delivery and returns information appears in the journey, and whether an account wall stands between a first-time buyer and their purchase. The timing of reassurance and the live purchase states are checks no other audit in this market names.
What does the report look like?
Every finding is a chain, not a remark: an annotated screenshot showing exactly where the friction occurs, the shopper decision it blocks, and the concrete change that unblocks it. Your developer reads it and knows what to edit; nobody translates vague advice into work.
Findings are graded on three axes, severity, impact and effort, and ranked before they are described, so the plan opens with the fixes that pay for themselves fastest.
The report arrives as a PDF kept in your client panel, typically 20 to 40 pages depending on findings, within 5 to 7 working days of the order. Only the store's address is needed to begin; nothing is installed and the store runs untouched throughout.
Who is this audit for?
For merchants whose traffic does not convert as it should, who watch high cart abandonment, or who suspect the mobile experience is quietly costing orders. For owners planning a refresh who want evidence before they spend. For agencies that want an expert PrestaShop opinion on a storefront they manage.
It applies to any theme, to multistore installations and to multilingual stores, because the specialist audits the store as it really is, not a template of it. A store that has not launched yet has no live shopper journey to walk; the audit starts paying the day real shoppers arrive.
Why an audit before a redesign?
Because a redesign built on guesses redesigns the wrong things. At 390 euro, the audit is the small step that makes the large step safe: it identifies the changes that matter, grades what each costs to fix, and leaves the expensive decisions resting on observed shopper behaviour instead of taste.
The report is the plan, and the plan is the deliverable. Implementing the fixes belongs to your team or to a separately scoped engagement, and the audit produces no mockups, wireframes or redesigned page files, no analytics configuration or testing programme, and no copywriting. That boundary keeps the whole attention of the work on finding and ranking what blocks orders.
The report stays available in your client panel, and a 14-day email window covers clarification questions. Implementation, or a re-check of the journey after your fixes ship, is offered separately, so the improvement gets measured on the same steps the audit walked.
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ReferenceSVC-UX-AUDIT
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In stock999999 Items
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Service typeAudit
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Turnaround3–5 business days
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DeliverablePrioritised UX report + checkout flow map + walkthrough
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Access neededStore URL; admin optional
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PrestaShop versions1.7 / 8 / 9 (also 1.6)
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ImplementationQuoted separately
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NDA / DPAAvailable on request
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FocusUsability, mobile & accessibility (EAA/WCAG)
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A usability and accessibility review of the real buying journey, mobile first and grounded in your actual theme.
A specialist walks your store as a shopper would: landing, navigation, search, product page, cart and checkout, on mobile first and desktop second. Every friction point is captured with evidence and ranked by severity, impact and effort, so you fix the interface issues that actually block use.
Service type
Audit - usability & accessibility diagnosis
Implementation quoted separately
Price
€390 fixed
Starting point before redesign
Turnaround
3-5 business days
From access + focus areas
Deliverable
Prioritised UX report + checkout flow map + walkthrough
Access needed
Store URL; admin optional
Public buying journey is enough for core review
PrestaShop
1.7 / 8 / 9
Also covers 1.6 where needed
Navigation & discovery
Whether shoppers can understand where they are and reach a buyable page quickly.
- Main menu, category structure, breadcrumbs and orientation
- Search relevance, autocomplete and zero-result handling
- Filtering, faceting and sorting, especially on mobile
Product page & checkout usability
The decision and completion surfaces where confusion costs orders directly.
- Gallery, zoom, variants, pricing clarity, information hierarchy and CTA prominence
- Checkout step count, field load, guest checkout, express options and error handling
- Cart editing, quantity changes, delivery/payment clarity and expectation-setting
Mobile, trust & accessibility
The practical details that decide whether the store is usable for real people.
- Tap targets, sticky elements, layout reflow, gestures and small-screen legibility
- Reviews, returns, delivery, security and reassurance placed near decisions
- EAA/WCAG basics: contrast, focus states, keyboard path, alt text, landmarks and form labels
How it works
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Intake Day 1You share the URL, focus categories/products and symptoms such as abandonment, weak mobile sales or confusing flows.
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Hands-on review Days 2-4We complete the purchase path on mobile and desktop and capture friction with annotated screenshots.
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Scoring Day 4Each finding is graded by severity, reach, funnel position and effort, with quick wins flagged.
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Handover Final dayYou receive the findings document, checkout flow map, accessibility notes and walkthrough.
What's included - and what's not
This is diagnosis and a prioritised plan. It stays honest about the boundary between finding the work and doing the work.
Included
Specialist review, prioritised findings, concrete fixes, roadmap and handover
Not included
Implementation, remediation, rebuilds, migrations or campaign management
Quoted separately when useful
No guarantee
No rankings, scores, uptime, approval or conversion promises
Only an honest, evidenced plan
Privacy
NDA / DPA available on request
Least-access review; no data retained unless you ask
Friction tied to an observable shopper action
A sample finding might read: Variant swatch does not update price or add-to-cart state until a second tap - Sev 5 / Impact 5 / Effort M - bind price and CTA state to combination change. Other rows can cover guest checkout hidden behind account creation, 32px mobile menu targets, reassurance buried in a footer tab, or form validation that clears a field after one error.
FAQ
Do you need admin access?
No for the core audit. Admin is optional and only helps inspect checkout configuration and account flows.
How is this different from the B2C Conversion Audit?
This is usability and accessibility led. The B2C Conversion Audit is commercially led and ranks leaks by likely revenue recovery.
Does it cover mobile and accessibility?
Yes. Mobile is reviewed first, and we include EAA/WCAG readiness on contrast, keyboard, focus and screen-reader basics.
What if the store is already good?
We say so plainly. We do not invent problems to justify the report.
Do you promise conversion uplift?
No. The audit gives an evidence-backed usability read and prioritised fixes; implementation and results depend on what is changed.
Related services
Order this audit €390 fixed · usability report in 3-5 business days
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