Pinterest Tag reports shopping activity from your PrestaShop store to Pinterest Ads, from product interest to confirmed purchase. One numeric Tag identifier and the activation switch start browser measurement.
Pinterest is a visual discovery and advertising service. Its advertising panel uses shopping signals for conversion reports, audiences and campaign optimisation; campaign spending remains a separate Pinterest expense, without an intermediary analytics account.
You switch nine shopping actions separately, choose tracked pages and match product identifiers to your Pinterest catalogue. Server delivery additionally requires your advertising account identifier and conversion token. Browser and server copies share one event identity, and marketing consent governs both routes.
An order reported through both routes stays one conversion, keeping campaign reports from counting the same purchase twice.
Pinterest Tag connects a PrestaShop store to Pinterest Ads and gives the merchant control over the shopping signals sent from the browser and the server. Six features connect shopping signals, catalogue details and reliable delivery with Pinterest Ads.
Pinterest Ads works with the actions supplied by the store. The module sends page visits, product and category views, successful cart and wishlist additions, checkout starts, searches, registrations and confirmed purchases. Each action has its own switch, so the merchant decides whether the account learns from the entire journey or only the stages relevant to the current campaigns.
Pinterest turns these signals into conversion reporting, audience building and campaign optimization in its own advertising panel. The module owns the PrestaShop connection and the shopping context; Pinterest owns attribution and advertising decisions. Advertising spend remains in the Pinterest account, with no extra intermediary service between the shop and Pinterest.
A product view carries the catalogue identity selected by the merchant, the product or combination, an optional prefix, localized name, brand, category, price and currency. A successful cart addition carries the selected variant and quantity. Category activity contains the exact products visible after sorting, filtering and pagination, so Pinterest receives the same selection the shopper saw.
Checkout start adds cart value, item count, currency and line items. A confirmed purchase adds order value, quantity, currency, order number and every ordered item, including guest orders. Known-customer email, customer identity and name are normalized and protected before matching, while anonymous activity receives the accepted visit signals needed for server delivery.
The browser and server versions of the same action leave the shop with one shared event identity. Pinterest therefore joins the two reports instead of presenting one order twice. The server purchase is created from the validated order, independently of the confirmation page, and a browser purchase missed on that page is delivered on the next consent-eligible visit with the same identity.
Server actions enter a durable queue, leave immediately where appropriate and return through a five-minute background cycle after a temporary failure. Exhausted rows are revived with a fresh attempt allowance, old completed rows are cleaned up, and another compatible module already responsible for the same Pinterest Tag suppresses duplicate delivery. Marketing consent governs both browser and server routes, including actions from anonymous visitors.
Merchant-defined rules use up to fifteen custom conversion names for the steps outside the standard shopping set. A rule responds to a selected button or element, an address containing chosen text, a page type or a named action already produced by the store. It carries the business parameters chosen by the merchant, runs once or repeatedly and follows the browser route, the server route or both.
The base Tag has its own page scope, separate from custom actions. Measurement covers the whole store, selected stages of the buying journey or every page except chosen exclusions. Each shop keeps its own Tag, advertising account and catalogue identity settings, so languages, brands and markets remain separate inside one multistore installation.
The first launch needs installation, one numeric Pinterest Tag identifier and the activation switch. The module rejects an invalid identifier and stays silent until the connection is complete. The deeper server route adds the Pinterest advertising account identifier and conversion token, while the standard shopping actions already start with sensible defaults.
The same screen shows pending, sending, delivered and failed actions, recent errors and delivery attempts. A structurally valid test conversion checks the connection before campaign data depends on it, and the retry control truly returns failed rows to delivery. Employee exclusion keeps staff testing out of customer data, while MPR Cookies Revolution or MPR Cookie Banner makes the shopper's marketing choice effective for both routes.
mprpinteresttag ZIP through Modules > Module Manager > Upload a module.send_pinterest_conversions worker. Turn off API test mode after validation.Requires PrestaShop 1.6 or later and PHP 7.1 or later.
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Built and maintained by David Miller and mypresta.rocks. David Miller has worked with PrestaShop since 2013, and the company behind this shop has been registered since 3 December 2018. Every module in this catalogue is our own work, so your questions to support reach the people who wrote the code. The changelog on this page lists every update with its date.
Pinterest users come for images, and Gallery Revolution gives them rich product galleries with lightbox, video and 360 degree views when they land. Pinterest Tag measures page views and purchases from your Pinterest campaigns, with the Conversions API on the server side.
Pinterest Tag sends page view and purchase events to Pinterest, also through the Conversions API, and Cookies Revolution collects visitor consent by category with script blocking and consent logs. Pinterest campaigns measured the compliant way.
Pinterest Tag measures which pins bring buyers, and Checkout Revolution lets those mostly mobile visitors pay with Apple Pay, Google Pay or a card in one modal. Inspiration turns into an order before it fades.
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