PrestaShop Marketing Data & Growth Plan

Viewer-level read access to Merchant Center, Google Ads and GA4, plus scoped back-office where feed and tags live.

No. Pair with SEO Care Plan for organic and Store Care Plan for uptime, or use Complete Care Plan for all three.

Growth Care Plan is a monthly retainer that brings discipline to the part of your PrestaShop store most teams quietly let drift: the data layer that every marketing decision depends on. It is built around a simple idea, before you spend more on ads or chase more traffic, the numbers you measure against have to be trustworthy. Growth Care Plan keeps tracking, feeds and conversion measurement honest, and gives you a recurring second opinion on where budget is being wasted.

What's included each month

• GA4 and event-tracking health. We check that GA4 is firing correctly, that key e-commerce events (view, add-to-cart, checkout, purchase) are present and not double-counting, and that conversion-tracking validation confirms the values your ad platforms record actually match real orders.
• Product feed review. We go through the feed for errors and disapprovals, flag missing or malformed attributes, and run a Google and social ads sanity check so your catalogue is eligible and represented correctly.
• Campaign and landing recommendations, honest, prioritised advice on structure, targeting and landing pages, including module-fit advice when a PrestaShop module would solve a problem better than custom work.
• 4 hours per month of hands-on time (cap 8h, no rollover) for small tracking and feed fixes. The kind of corrections that otherwise sit on a backlog for months.

How it works

Everything reports into a live marketing dashboard plus a monthly report. The dashboard shows tracking and feed status at a glance; the report summarises what we checked, what we changed within the included hours, and the recommendations that matter most. It deliberately includes a “stop doing this” section, the spend, segments or tactics the data suggests you should cut, because removing waste is often the fastest win.

Importantly, Growth Care Plan is about the foundation, not day-to-day campaign or bid management, and it never guarantees ROAS or ad-platform approvals. We make sure the measurement is clean and the feed is healthy so that you, or your media buyer, can make decisions from data you can actually trust. Stores that want ops and SEO looked after in the same relationship can step up to Complete Care Plan, which combines Store Care Plan, SEO Care Plan and Growth Care Plan under one accountable team.

The included 4 hours also cover consent mode and data-layer corrections.

No. Growth Care Plan does not run your campaigns and never guarantees ROAS or ad-platform approvals. It is deliberately scoped around the foundation rather than day-to-day campaign or bid management, and we keep that boundary honest because it is the only responsible way to talk about paid media.

Why we don't promise outcomes

Return on ad spend depends on factors no agency controls: your margins, your pricing against competitors, seasonality, auction dynamics, creative, and the ad platforms' own approval and review systems. Anyone who guarantees a ROAS figure or guaranteed approvals is either gambling with your budget or quietly absorbing risk into their pricing. We'd rather be straight with you. The same applies to ad-platform approvals, Google and the social networks decide eligibility, and we cannot override their review.

What Growth Care Plan actually delivers

• Tracking-health review, GA4 and event integrity, plus conversion-tracking validation so the numbers your campaigns optimise toward are real, not phantom or duplicated conversions.
• Product feed review, catching errors and disapprovals before they quietly throttle reach, and a Google/social ads sanity check.
• Honest recommendations. Including a “stop doing this” view of where budget is leaking, and module-fit advice where a PrestaShop module is the better answer.

The value is simple: when your measurement is clean, every decision you make, budget, bids, audiences, landing pages. Rests on data you can trust instead of guesswork. That foundation is what makes campaign management (whether you do it in-house or with a media buyer) actually work. If you want a single team accountable for ops, SEO and the tracking foundation together, Complete Care Plan combines all three, with its hours going to ops, SEO, tracking and feeds, not to running campaigns.

Growth Care Plan is built for stores that are actively spending on ads, Google, Shopping, or social, and want the data layer underneath that spend kept honest. If you're investing real budget in paid acquisition, the cost of bad tracking or a quietly disapproved feed compounds fast, and this plan exists to stop that drift.

You're a good fit if…

• You run paid campaigns and need accurate, validated conversion tracking so your reporting and the platforms' optimisation are working from real numbers.
• You want a clean product feed, errors and disapprovals caught early rather than discovered when reach drops.
• You value a monthly second opinion on where budget is being wasted, including an explicit “stop doing this” view, plus module-fit advice for your PrestaShop setup.
• You (or your media buyer) handle the actual campaign and bid management, and just need the foundation kept solid, because Growth Care Plan does not run campaigns or guarantee ROAS.

You might want more if…

If you also want operations (monitoring, core-health checks and small fixes such as config, cache, cron and module settings) and technical SEO looked after in the same relationship, Complete Care Plan combines Store Care Plan, SEO Care Plan and Growth Care Plan into one accountable team with 10 hours per month, a quarterly strategic review, and a single executive report, rather than running three plans in parallel. Growth Care Plan lets you start narrowly with just the marketing-data foundation; Complete Care Plan is the step up when you want the whole store under one roof. The included 4 hours per month (cap 8h, no rollover) keep the small fixes moving without a separate quote each time.

Growth Care Plan has a clear, two-tier response target so you always know what to expect.

• Standard response target: 1 business day. For routine requests, a tracking question, a feed tweak, a recommendation to discuss, or a small fix within your included hours. We aim to give you a human response within one business day.
• Active paid campaign tracking failure: target 8 business hours. When tracking breaks on a live paid campaign, every hour of broken data costs real money. Budget keeps spending while your measurement is blind. These cases are escalated, and we aim to handle them within 8 business hours.

Why the faster tier matters

A broken GA4 tag, a misfiring conversion pixel or a feed disapproval during an active campaign doesn't just lose a day of reporting. It can quietly skew the platform's optimisation, mislead your bidding, and waste spend until it's caught. The 8-business-hour tier exists specifically for that scenario: the moments where measurement integrity is bleeding money and waiting a full day isn't acceptable.

These are response targets, for a human response, not for the start of work: there is no guaranteed start or fix time, since some fixes depend on third-party platforms (Google, Meta, GA4) and their own review timelines. The included 4 hours per month (cap 8h, no rollover) cover the hands-on remediation for small tracking and feed fixes. If your store also needs operational incident response, Complete Care Plan adds a 3-business-hour target for storefront and checkout incidents.