PrestaShop Marketing Data & Growth Plan

Growth Care Plan is a monthly retainer that brings discipline to the part of your PrestaShop store most teams quietly let drift: the data layer that every marketing decision depends on. It is built around a simple idea, before you spend more on ads or chase more traffic, the numbers you measure against have to be trustworthy. Growth Care Plan keeps tracking, feeds and conversion measurement honest, and gives you a recurring second opinion on where budget is being wasted.

What's included each month

• GA4 and event-tracking health. We check that GA4 is firing correctly, that key e-commerce events (view, add-to-cart, checkout, purchase) are present and not double-counting, and that conversion-tracking validation confirms the values your ad platforms record actually match real orders.
• Product feed review. We go through the feed for errors and disapprovals, flag missing or malformed attributes, and run a Google and social ads sanity check so your catalogue is eligible and represented correctly.
• Campaign and landing recommendations, honest, prioritised advice on structure, targeting and landing pages, including module-fit advice when a PrestaShop module would solve a problem better than custom work.
• 4 hours per month of hands-on time (cap 8h, no rollover) for small tracking and feed fixes. The kind of corrections that otherwise sit on a backlog for months.

How it works

Everything reports into a live marketing dashboard plus a monthly report. The dashboard shows tracking and feed status at a glance; the report summarises what we checked, what we changed within the included hours, and the recommendations that matter most. It deliberately includes a “stop doing this” section, the spend, segments or tactics the data suggests you should cut, because removing waste is often the fastest win.

Importantly, Growth Care Plan is about the foundation, not day-to-day campaign or bid management, and it never guarantees ROAS or ad-platform approvals. We make sure the measurement is clean and the feed is healthy so that you, or your media buyer, can make decisions from data you can actually trust. Stores that want ops and SEO looked after in the same relationship can step up to Complete Care Plan, which combines Store Care Plan, SEO Care Plan and Growth Care Plan under one accountable team.