Google Ads reports PrestaShop purchases with their paid value, currency and ordered items to your advertising account. Setup takes two values from Google Ads: the conversion identifier and purchase label.
Google Ads manages campaigns, budgets and bidding. Its automated bidding uses the conversions it receives to assess a click's value, so an order's real amount matters as much as recording the purchase itself.
You control purchase reporting, order value, protected customer matching, consent and staff exclusion. Consent and staff safeguards start enabled. Each order uses a transaction identifier to prevent repeat counts, and existing Google tags are recognised. A validated order is reported when the customer returns to the shop, including through a payment detour.
Your campaign receives the actual order amount instead of treating a small purchase and a large one alike.
Google Ads makes the one number that steers your advertising, the purchase conversion, arrive complete and correct. Six features support accurate purchase reporting, consent and setup:
Everything bidding needs: the purchase, its tax-included paid total, its currency and the items in the order with their names, quantities and prices. Value-based bidding stops treating a 900 euro order and a 9 euro order as the same event.
The value travels with each conversion automatically; there is nothing to calculate and nothing to maintain when prices or currencies change.
Each conversion carries the order's transaction identifier, so a customer refreshing the confirmation page, or opening it again from an email, still counts once. That deduplication is on from the first day.
The module also detects a Google tag that your theme or another module already loads and does not insert a second one, which removes the most common cause of silently doubled numbers in an audit.
Payment providers send customers back along winding paths, and a confirmation page that never renders normally is a conversion that never fires. The module notes the order the moment it is validated and completes the report when the customer lands back in the shop.
A paid and confirmed sale can be reported when the customer returns to the shop and gives marketing consent.
Browser privacy features cut the thread between click and purchase for a share of customers. With enhanced matching enabled, the module sends hashed customer data alongside the conversion, and Google matches the purchase to the click on its side.
The hashing happens before anything leaves the shop, so what travels is a fingerprint for matching, never readable personal data.
The tag waits for the visitor's marketing consent and cooperates with the shop's consent banner; a visitor who declines is never measured. Staff sessions are excluded from the start, so your own team's test orders stop training the bidding.
Setup is two values copied from the Ads account. Until they are in place the module names what is missing, and the readiness panel confirms, check by check, that the tag will fire. In a multistore, each shop uses its own conversion identifier.
Requires PrestaShop 1.6 or later and PHP 7.1 or later.
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Built and maintained by David Miller and mypresta.rocks. David Miller has worked with PrestaShop since 2013, and the company behind this shop has been registered since 3 December 2018. Every module in this catalogue is our own work, so your questions to support reach the people who wrote the code. The changelog on this page lists every update with its date.
Smart Google Merchant Feed Manager gets your products into Google Shopping, and Google Ads measures the conversions those campaigns bring, with purchase value, currency and transaction deduplication. Feed and conversion tracking for Google Shopping.
Google Ads tracks conversions with optional enhanced conversion data, and Lightweight Cookie Banner provides the consent step with Google Consent Mode v2 support. Your Google Ads measurement stays compliant in the EU.
Google Ads tells you which campaigns bring buyers, and Checkout Revolution turns more clicks into buyers with Apple Pay, Google Pay and cards in a single modal. More conversions from the same cost per click.
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