Microsoft Ads Conversion Tracking + Audience Building for Bing Campaigns
Microsoft Ads UET tag tracking for PrestaShop connects your store to Microsoft Advertising with browser events and an optional Conversions API path for purchases. It helps store owners and agencies see which campaigns, products and shopper actions are tied to revenue instead of judging spend only from page visits.
The module can track page views, product views, add-to-cart, saved-product actions, search, checkout start, sign-up, purchase and custom events when configured. It validates a numeric UET tag ID, can remember a valid Microsoft click ID for attribution, sends purchase event IDs, and can queue server-side purchase conversions for scheduled processing.
Tracking can respect supported marketing-consent modules and skip logged-in employees, which keeps reporting cleaner during admin work and testing. Configuration stays in the Back Office with readiness checks for the tag, browser events and Conversions API settings.
- Browser and server paths. The module can send Microsoft UET browser events and can queue purchase conversions through the Microsoft UET Conversions API when configured.
- Numeric tag validation. Tracking is considered ready only when the module is enabled and a numeric Microsoft UET tag ID is saved.
- Purchase event IDs. Browser purchase tracking and server-side queued conversions include event IDs so completed orders can be matched more reliably.
- Click ID capture. A valid msclkid query parameter is stored in a cookie for up to 90 days and can be included in server-side user data.
- Marketing consent checks. The module can respect supported cookie-consent modules and can skip tracking for logged-in employees.
- Scheduled conversion processing. A scheduled task processes queued Microsoft conversions in batches and clears old conversion records.
Microsoft Ads UET Tag for PrestaShop conversions
PrestaShop Microsoft Ads Tracking connects your store to Microsoft Advertising with UET browser events and an optional Conversions API path for completed purchases. When a merchant pays for Microsoft Ads, weak tracking means budget is spent without a clear view of which keywords, products or audiences actually create revenue. This module sends page views, product views, add-to-cart, saved-product actions, search, checkout, sign-up and purchase activity with real PrestaShop context, so campaign decisions are based on store actions rather than guesses from visited URLs. It also respects marketing consent and excludes logged-in employees, which helps keep reports cleaner when your team is testing the shop.
Spend Microsoft Ads budget with better evidence
Ad spend becomes risky when purchase value and currency are not tied back to the campaign that attracted the shopper. You can easily misjudge a product, cut a campaign that was profitable, or keep funding clicks that do not become orders. By reporting completed orders with transaction ID, value and currency, the module helps you see which Microsoft Ads activity is connected to real sales.
Reduce missed conversions from browser blocking
Browser tracking can be interrupted by ad blockers, tracking prevention and consent choices, which leaves your ad reports with gaps. Those gaps matter because missed orders make campaigns look weaker than they are and can push optimisation in the wrong direction. When the Microsoft Conversions API is enabled, purchases are queued and sent server-side, helping reduce missed conversions without claiming perfect recovery.
Build stronger remarketing audiences
Remarketing works best when Microsoft Advertising receives meaningful ecommerce signals, not just a generic page load. A shopper who viewed a product, added it to cart or started checkout has very different buying intent from someone who only visited the homepage. The module lets you toggle those browser events individually, so your audiences can reflect the actions that matter to your store.
Protect reporting from internal traffic
Staff testing can distort campaign reports, especially in smaller stores where a few internal checkouts or repeated product views can move the numbers. Dirty data costs time because teams end up investigating performance changes that were caused by their own activity. Employee exclusion keeps logged-in staff out of the tracking flow, so reports are easier to trust when you review spend and conversions.
Browser events, server queue and msclkid capture
It keeps the UET tag, event mapping, consent gating, custom events and server-side purchase queue in one PrestaShop module, so you do not have to paste fragile snippets into theme files. Setup is handled from Back Office with a readiness panel that shows whether the Tag ID, browser events and Conversions API settings are ready. It starts without coding, and tracking only begins with valid configuration, which reduces the risk of broken or incomplete data being sent. The module is lightweight for the storefront because it adds the tracking layer you configure rather than a visual widget that slows customer browsing.
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Referencemprbinguet
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In stock2147483647 Items
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PrestaShop CompatibilityPS 1.6 – 9.x
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Pricing ModelOne-time Purchase
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Module TypeFront-office
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GDPR RelevantYes
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Business GoalMarketing & Retargeting
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External Account NeededYes
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Module ComplexityLightweight Widget
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Customer Journey StageAttract Visitors
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Works With PlatformAd & Analytics Networks
Bing UET Tag loads the Microsoft Universal Event Tracking script and sends browser events for page views, product views, add to cart, add to wishlist, checkout start, search, sign up, purchase and custom rules.
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2 tracked issues
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- AddedAdd Bing UET Conversions API
- AddedExpand Bing UET tracking
- Addedcomplete FR/DE/ES/IT/PL translations
30 days return right
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Dedicated Support First
Priority Help & Satisfaction Over Sales