Bing UET Tag images
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Integrate Microsoft Bing Universal Event Tracking (UET) into your PrestaShop store to unlock the full power of Microsoft Advertising. This module places the UET tag across every page of your shop and fires accurate conversion events when customers complete a purchase — including order value, currency, and transaction ID — so your Microsoft Ads campaigns report real revenue data, not estimates.
Bing UET is the foundation of all conversion tracking, remarketing audiences, and automated bidding strategies within the Microsoft Advertising platform. Without it, your campaigns are flying blind.
The Bing Universal Event Tracking (UET) tag is Microsoft's equivalent of the Meta Pixel or Google's gtag — it's the single JavaScript snippet that powers all conversion tracking, audience building, and automated bidding within the Microsoft Advertising platform (formerly Bing Ads). Microsoft's search network handles over 12 billion monthly searches globally and powers results on Bing, Yahoo, DuckDuckGo, and AOL, giving you access to a high-intent audience that many competitors ignore entirely.
Without UET installed correctly on your PrestaShop store, Microsoft Advertising cannot attribute any conversions to your campaigns. That means no ROAS reporting, no automated bid strategies (Target CPA, Maximize Conversions, Target ROAS), and no ability to build remarketing audiences from your website traffic. This module solves all of that with a single configuration field.
Once installed, the Bing UET Tag module places the UET base code on every page of your store. On the order confirmation page, it fires a conversion event that includes:
The UET tag also automatically captures page view data across your entire site, which feeds into Microsoft's audience intelligence. This means you can create remarketing lists such as "visited product page but didn't buy" or "added to cart in the last 7 days" directly within your Microsoft Advertising account — no additional configuration needed in PrestaShop.
The real value of UET goes beyond basic conversion counting. When Microsoft Advertising receives accurate revenue data from your store, it can:
Stores running Microsoft Advertising without UET are wasting budget — there's no way to know which keywords, ad groups, or campaigns are profitable. This module closes that gap in under two minutes.
The module uses Microsoft's recommended asynchronous loading pattern, meaning the UET JavaScript loads in parallel with your page content and never blocks rendering. This is critical for ecommerce stores where page speed directly impacts conversion rates.
<head> section using PrestaShop's hook system, following Microsoft's best practices for early initialization.window.uetq.push with the standard revenue_value, currency, and transaction_id parameters.The Bing UET tag sets cookies for tracking purposes. Under GDPR and ePrivacy regulations, you must obtain user consent before firing the tag. This module is designed to work with cookie consent modules — when configured, the UET tag will only initialize after the visitor has granted consent for marketing/analytics cookies. If you're using a PrestaShop cookie consent module, the integration is straightforward: the tag respects the standard consent signals.
12345678).That's it — no code editing, no template modifications, no FTP access required. The module handles the JavaScript injection, conversion event firing, and dynamic value passing automatically.
This module is tested and compatible with PrestaShop 1.7, 8.x, and 9.x. It uses PrestaShop's native hook system and does not modify any core files. The module works with all standard themes and is compatible with multistore configurations — you can set different UET Tag IDs for different shops if needed.
Microsoft Advertising conversion tracking for PrestaShop.
yarn install
yarn release # Build release ZIP
Proprietary - mypresta.rocks
30 days return right
Plug & Play Modules
Dedicated Support First
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