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AdRoll Pixel Integration
AdRoll Pixel Integration
AdRoll Pixel Integration
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AdRoll Pixel Integration

Track AdRoll Conversions and Retarget Visitors Across the Web

€69.00
Tax included

Unlock AdRoll's powerful cross-channel retargeting for your PrestaShop store. This module integrates AdRoll's pixel and tracking technology, enabling dynamic retargeting across web, social media, and email — all from a single platform. Configure your Advertiser ID and Pixel ID to activate full-funnel tracking.

  • Cross-channel retargeting — reach store visitors across display ads, Facebook, Instagram, and email through AdRoll's unified platform
  • Dynamic product ads — automatically show visitors the exact products they viewed on your store
  • Purchase tracking with revenue — fires conversion events with order value for accurate ROAS measurement and bid optimization
  • Full funnel events — page view, product view, add to cart, and purchase events mapped automatically
  • Advertiser ID + Pixel ID configuration — dual-ID setup connects your store to your specific AdRoll account
  • AI-powered bidding — AdRoll's BidIQ uses your conversion data to optimize ad placements in real time
  • Compatible with PrestaShop 1.7 through 9.x

AdRoll helps over 37,000 brands retarget website visitors across the open web, social media, and email. Stop losing 97% of visitors who leave without buying — bring them back with personalized ads.

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Cross-Channel Retargeting: The AdRoll Advantage

On average, 97% of visitors leave an e-commerce store without making a purchase. They browse products, compare prices, add items to their cart — and then leave. Without retargeting, those visitors are lost forever. AdRoll was built specifically to solve this problem, and this module connects your PrestaShop store to AdRoll's powerful retargeting platform.

What makes AdRoll unique among retargeting solutions is its cross-channel reach. While most retargeting pixels are limited to a single network (Facebook retargeting only works on Facebook, Google only on Google), AdRoll retargets your visitors across the display web, Facebook, Instagram, and email — all managed from a single dashboard with unified reporting.

AdRoll serves over 37,000 brands and processes billions of ad impressions daily. Their AI-powered bidding engine, BidIQ, analyzes over 1.2 billion digital profiles to determine the optimal time, place, and bid for showing your ads. But all of this power depends on one thing: getting accurate data from your store. That's what this module delivers.

Dynamic Product Retargeting

Static retargeting shows every past visitor the same generic ad. Dynamic retargeting shows each visitor the specific products they viewed on your store — and that's exactly what AdRoll excels at.

  • Product page tracking — the module sends product-level data to AdRoll, identifying which items each visitor viewed
  • Cart data tracking — AdRoll knows which products were added to cart, enabling cart abandonment ads with the actual items left behind
  • Cross-sell recommendations — AdRoll can show related products to past buyers based on their purchase history
  • Dynamic creative — ads are automatically generated with product images, prices, and descriptions from your store

Dynamic retargeting typically delivers 2-5x higher click-through rates than static retargeting, and significantly higher conversion rates. Showing someone the exact product they were considering is far more effective than a generic brand awareness ad.

Reach Visitors Everywhere They Go

AdRoll's cross-channel approach means your retargeting ads follow visitors across multiple platforms:

  • Display network — over 500 ad exchanges and networks covering millions of websites
  • Facebook and Instagram — retarget store visitors in their social feeds with dynamic product ads
  • Email retargeting — AdRoll can trigger personalized email campaigns based on website behavior
  • Native advertising — appear as recommended content on publisher sites

This multi-channel approach increases the total touchpoints with your potential customers, which is critical for conversion. Marketing research consistently shows that consumers need 5-7 brand touchpoints before making a purchase. AdRoll's cross-channel retargeting creates those touchpoints naturally, across the platforms your customers actually use.

Event Tracking and Revenue Attribution

This module implements comprehensive event tracking for AdRoll:

  • Page View — tracked on every page for baseline audience building
  • Product View — fires on product pages with product identifiers for dynamic ad generation
  • Add to Cart — captures cart additions with product and value data
  • Purchase — fires on order confirmation with complete transaction details:
    • Order value and currency for revenue attribution
    • Transaction ID for deduplication
    • Product IDs for post-purchase analysis and cross-sell targeting

Revenue data powers AdRoll's BidIQ algorithm, which uses machine learning to optimize your ad spend in real time. BidIQ processes conversion data from your store alongside billions of data points from AdRoll's network to determine the optimal bid for each ad impression. The result is more conversions for less money — and it improves continuously as more data flows in.

Configuration

  • Advertiser ID — your unique AdRoll advertiser identifier, found in your AdRoll account settings
  • Pixel ID — the specific pixel ID assigned to your website, found in the AdRoll Pixel section

Enter both IDs in the module configuration and save. The pixel activates immediately on all pages. Verify installation using AdRoll's Pixel Monitor tool or the AdRoll Pixel Helper browser extension. Events should appear in your AdRoll dashboard within minutes.

Technical Specifications

  • AdRoll pixel (adroll_adv_id + adroll_pix_id) loaded asynchronously
  • Product-level data sent via AdRoll's __adroll.record_user API for dynamic retargeting
  • Revenue tracking uses AdRoll's standard conversion schema with order value, currency, and transaction ID
  • Compatible with all PrestaShop themes and checkout modules
  • No jQuery or external library dependencies
  • Works alongside other tracking pixels without conflicts
  • Multistore support — configure unique AdRoll accounts per shop
  • Clean JavaScript output with proper error handling

Why is this module unique?

  • Dual-ID configuration (Advertiser ID + Pixel ID) ensures correct account-level attribution — not just generic pixel tracking
  • Product-level data passthrough enables AdRoll's dynamic creative engine to generate personalized ads automatically
  • Revenue data powers BidIQ's machine learning optimization — your campaigns get smarter with every conversion
  • Cross-channel retargeting from a single pixel installation — display, social, and email retargeting all fed by one module
  • Tested across PrestaShop 1.7, 8.x, and 9.x with consistent, reliable tracking

Use Cases

  • Cart abandonment recovery — AdRoll's specialty: show visitors the exact products they left behind, across web, social, and email
  • Multi-channel retargeting consolidation — replace separate Facebook, display, and email retargeting setups with one unified platform
  • Dynamic product advertising — automatically generate personalized ads featuring your product catalog
  • Customer lifecycle marketing — target different ads to first-time visitors, cart abandoners, and past customers
  • Small-team e-commerce — AdRoll's AI handles optimization automatically, ideal for merchants who lack a dedicated advertising team
  • Reference
    mpradrollpixel
  • In stock
    999 Items
  • PrestaShop Compatibility
    PS 1.6 – 9.x
  • Pricing Model
    One-time Purchase
  • Module Type
    Front-office
  • GDPR Relevant
    Yes
  • Business Goal
    Marketing & Retargeting
  • External Account Needed
    Yes
  • Module Complexity
    Lightweight Widget
  • Customer Journey Stage
    Attract Visitors
  • Works With Platform
    Ad & Analytics Networks

v1.2.0 — 2026-01-28

  • ▸PrestaShop 9 Hummingbird theme support for AdRoll Pixel
  • ▸Enhanced conversion data with cross-channel attribution parameters
  • ▸Improved retargeting audience sync for multi-device shoppers
  • ▸Debug mode with AdRoll pixel event verification

v1.1.0 — 2025-11-25

  • ▸Full PrestaShop 8.x compatibility with Symfony admin controllers
  • ▸Cookie consent integration for AdRoll retargeting compliance
  • ▸Cross-channel attribution support linking display, social, and email touchpoints
  • ▸Configurable retargeting segment rules based on PrestaShop customer behavior

v1.0.1 — 2025-10-12

  • ▸Fixed retargeting pixel not capturing product IDs on variant selection
  • ▸Improved event deduplication for customers returning via retargeting ads
  • ▸Resolved AdRoll script conflict with jQuery no-conflict mode

v1.0.0 — 2025-07-22

  • ▸Initial release with AdRoll Pixel integration for PrestaShop
  • ▸Automatic page view tracking for retargeting campaign audiences
  • ▸AddToCart event with product catalog data for dynamic retargeting ads
  • ▸Purchase conversion event for retargeting campaign ROAS measurement
  • ▸Back office configuration for AdRoll Advertiser ID and Pixel ID
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30 days return right
Easy return - no questions asked
Plug & Play Modules
Install, set up and take profit
Dedicated Support First
Priority Help & Satisfaction Over Sales

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