AdRoll Cross-Channel Retargeting + Conversion Tracking
PrestaShop AdRoll pixel events help your store send commerce activity to AdRoll with the IDs and purchase context needed for retargeting and reporting. Instead of pasting a generic script into the theme, you configure validated advertiser and pixel IDs and let the module handle storefront event output.
The module can track page views, product views, add-to-cart, saved-product actions, checkout start, search, sign-up and purchase events. Order confirmation tracking sends conversion value, currency, order ID, item count and product details. Tracking can wait for marketing consent from supported cookie modules, employees can be excluded, and custom rules can trigger events from clicks, selected page URLs or other shopper actions.
Built-in tracking and your configured rules use the same event flow, so AdRoll reporting stays easier to trust. It is built for stores that need controlled AdRoll tracking without scattering script snippets across theme files.
- AdRoll IDs validated. The module requires both advertiser ID and pixel ID, and validates their format before treating the setup as ready.
- Commerce event coverage. The module can track page views, product views, add-to-cart, saved-product actions, checkout start, search, sign-up and purchase events.
- Revenue payloads. Order confirmation tracking sends conversion value, currency, order ID, item count and product details so AdRoll receives purchase context.
- Consent-aware loading. Tracking can wait for marketing consent from supported cookie modules, and employees can be excluded from tracking by configuration.
- Custom shopper-action rules. You can define AdRoll events for clicks, specific store pages or on-page actions, with limits and name checks to keep tracking tidy.
- Consistent event sending. Storefront rules and built-in module features send AdRoll events through the same tracking path, so reporting stays easier to trust.
PrestaShop AdRoll Pixel Events
PrestaShop AdRoll Pixel & Retargeting Tracking connects your store activity to AdRoll with ecommerce events that show what shoppers actually do before they buy or leave. Merchants spend real money bringing traffic back with retargeting, and that budget is wasted when AdRoll only receives a basic page view with no product, cart, checkout or purchase context. This module sends the relevant PrestaShop actions, order values, currency, item counts and product references, so campaign decisions are based on real shopping behavior instead of guesswork.
Spend retargeting budget with better signals
Retargeting works best when the ad platform knows whether a visitor only browsed, viewed a product, added to cart, started checkout or purchased. Without those signals, expensive ads can be shown to the wrong people, such as customers who already bought or shoppers who did not show serious buying intent. The module helps AdRoll receive funnel events from PrestaShop, so your audiences and campaign reporting reflect the actions that matter commercially.
Connect purchases to real revenue
Ad performance becomes misleading when completed orders are not reported with value, currency, product references and order information. That can make a campaign look weak when it is profitable, or look profitable when the sales are actually low-value orders. Purchase tracking helps you compare ad spend with store revenue more clearly, which protects your budget and supports better decisions about products, audiences and campaigns.
Keep tracking cleaner and easier to trust
Staff visits, incomplete IDs and consent mistakes can pollute reports quickly, especially when a team is testing products or placing trial orders. The module includes readiness warnings for the Advertiser ID and Pixel ID, employee exclusion, consent-aware loading with supported MPR consent modules and per-event controls. Cleaner data saves time because you spend less energy explaining strange numbers and more time improving campaigns.
Consent-aware AdRoll setup and revenue signals
The module keeps AdRoll tracking inside the PrestaShop back office instead of buried in a theme footer that may change during updates. Setup is practical: enable the module, enter the required IDs, choose events and add custom rules when your store needs them. It is designed to avoid broken tracking by waiting for valid IDs, supports consent-aware loading, does not require coding and adds a focused tracking layer rather than a heavy storefront feature.
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Referencempradrollpixel
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In stock2147483647 Items
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PrestaShop CompatibilityPS 1.6 – 9.x
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Pricing ModelOne-time Purchase
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Module TypeFront-office
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GDPR RelevantYes
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Business GoalMarketing & Retargeting
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External Account NeededYes
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Module ComplexityLightweight Widget
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Customer Journey StageAttract Visitors
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Works With PlatformAd & Analytics Networks
AdRoll Pixel setup Install the module and open Modules -> AdRoll Pixel -> Configure. Paste the Advertiser ID from the `adroll_adv_id` value in your AdRoll Pixel code. Paste the Pixel ID from the `adroll_pix_id` value. Enable the browser events you want to t...
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1 tracked issues
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- AddedHarden AdRoll config validation
- AddedClarify AdRoll server-side tracking status
- AddedExpand AdRoll pixel tracking
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