Criteo Dynamic Retargeting + Product-Level Conversion Tracking
PrestaShop Criteo OneTag helps your store send shopping signals to Criteo for retargeting, product interest and purchase reporting. Tracking only builds when the module is enabled and a valid numeric Partner ID is configured, giving you a more controlled setup than loose theme snippets.
Storefront tracking can cover home, product, category, search result, basket, add-to-cart and transaction flows when their switches are enabled. The module can respect marketing consent from supported cookie modules, exclude employees, include detailed product signals, listen for cart updates, support custom tracking rules and optionally send hashed customer identifiers instead of raw values.
For purchase conversions, completed orders can be queued for EU or US Criteo Retail Media, retried after failed sends and shown with queue status in Back Office. The module is focused on Criteo tracking, not campaign management inside PrestaShop.
- Gate tracking on a real Partner ID. The module validates the Criteo Partner ID as a numeric value and only builds tracking output when the module is enabled and the ID is valid.
- Track core commerce events. Storefront tracking can cover home, product, category, search result, basket, add-to-cart and transaction flows when their individual switches are enabled.
- Respect consent and employee exclusions. The tracking rules can skip employees and read marketing consent from mprcookiesrevolution or mprcookiebanner when consent respect is enabled.
- Send detailed product signals. Product and list events include product IDs, prices, availability, category path data, visible list items and page IDs when available.
- Capture add-to-cart activity on the storefront. Add-to-cart actions can be tracked from both cart updates and product button clicks, helping Criteo receive this buying-intent signal more reliably.
- Add custom events with guided rules. Custom Criteo events can be based on clicks, URLs, pages or on-page actions, with checks that remove obvious personal-data fields before the event fires.
- Hash optional customer identifiers. When enabled, storefront tracking sends hashed customer ID and SHA-256 hashed lowercased email rather than raw email values.
- Queue server-side purchase conversions. Completed orders can be sent through the correct EU or US Criteo Retail Media connection, retried after failed sends and shown with queue status in Back Office.
Criteo OneTag ecommerce tracking for PrestaShop
Criteo OneTag Integration connects your PrestaShop store to Criteo tracking and server events so advertising decisions are based on real shopping activity. Paid retargeting becomes expensive when campaigns cannot see product views, basket actions or purchases accurately, because the platform may keep spending on audiences and products that are not actually moving revenue. This module sends the key Criteo events from the store, including completed purchases when enabled, helping you judge campaign performance with cleaner data.
Give retargeting the shopping signals it needs
Criteo campaigns work better when they can react to the shopper journey rather than only seeing a basic page visit. The module sends events for home, category, search, product and basket activity, giving Criteo more useful context about what visitors are considering. That helps reduce wasted ad spend caused by weak signals and supports more relevant retargeting for shoppers who have already shown interest.
Connect ad spend to real order value
A campaign can look successful while still failing to produce profitable orders if purchase data is incomplete or disconnected from revenue. When purchase tracking is enabled, completed orders are sent with order reference, products and value, so reporting can reflect actual sales rather than vague visits. This helps merchants judge which ads, audiences and products deserve budget and which ones need adjustment.
Reduce missed conversions when browsers block tracking
Browser restrictions and blocked scripts can cause some conversions to disappear from advertising reports, which makes paid media harder to manage. With server-side sending enabled, purchases can also be sent directly from the store, helping reduce missed conversions when browser tracking does not complete. This does not make tracking perfect, but it gives the store a stronger backup path and helps avoid decisions based on undercounted revenue.
Keep tracking cleaner for consent and staff activity
Bad data is costly because it teaches advertising systems the wrong lessons and makes managers trust the wrong numbers. The module can respect shopper consent and skip logged-in staff, so internal browsing and unapproved tracking do not pollute campaign data. Cleaner data helps protect both marketing performance and customer trust.
Server-side purchase signals and cleaner consent
The module keeps the Criteo partner ID, event choices, consent-aware behaviour, employee exclusion and supported custom events in one configuration area. That removes the need to manually add tracking snippets to the theme and makes setup easier for store owners or agencies who want a controlled implementation. Because events are configurable and tracking starts from the account settings you provide, you can roll it out carefully instead of letting a half-finished tracking setup waste advertising money.
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Referencemprcriteotag
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In stock2147483647 Items
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PrestaShop CompatibilityPS 1.6 – 9.x
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Pricing ModelOne-time Purchase
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Module TypeFront-office
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GDPR RelevantYes
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Business GoalMarketing & Retargeting
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External Account NeededYes
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Module ComplexityLightweight Widget
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Customer Journey StageAttract Visitors
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Works With PlatformAd & Analytics Networks
Install the Criteo OneTag tracking pixel across your entire store automatically — no manual code editing — and start building retargeting audiences that power personalized dynamic ads showing the exact products each visitor browsed. Criteo specializes in co...
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1 tracked issues
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- AddedHarden Criteo release surface
- AddedAdd Criteo custom trigger rules
- AddedAdd Criteo server-side purchase tracking
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