Reddit Pixel Integration images
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Plug & Play Modules
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Track every conversion from your Reddit ad campaigns — and build powerful retargeting audiences from your PrestaShop store visitors. The Reddit Pixel Integration module installs Reddit's advertising pixel across your entire store, capturing page views, product views, add-to-cart actions, and completed purchases with full revenue data.
Reddit reaches over 50 million daily active users across thousands of highly engaged communities. If your customers discuss products in relevant subreddits, Reddit ads can deliver exceptional return on ad spend — but only if you can measure results. This module gives you that measurement.
Reddit is the internet's largest collection of passionate, niche communities. With over 100,000 active subreddits covering every conceivable interest, hobby, and product category, Reddit offers advertisers something no other platform can: direct access to people who are actively discussing and researching exactly what you sell.
Unlike Facebook or Instagram where users scroll passively, Reddit users are deeply engaged in conversations. They ask for product recommendations, share reviews, compare options, and make purchasing decisions — all within their subreddit communities. When you advertise on Reddit, you're reaching people in a buying mindset, in the exact context where your product is relevant.
But none of this matters if you can't measure results. Without the Reddit Pixel installed on your PrestaShop store, your Reddit ad campaigns are flying blind. You won't know which ads drive purchases, which audiences convert, or what your true return on ad spend looks like. This module solves that problem completely.
The Reddit Pixel is a lightweight JavaScript snippet that fires on every page of your PrestaShop store. Once installed, it silently tracks visitor behavior and sends conversion data back to Reddit Ads Manager. This module automates the entire process — you never need to edit template files or write code.
All events are fired with proper parameters that Reddit requires for conversion optimization. The Purchase event includes revenue data so Reddit's algorithm can optimize for value, not just conversion count. This means your campaigns get smarter over time — Reddit automatically shows your ads to people most likely to make high-value purchases.
The real power of any advertising pixel is audience building. With the Reddit Pixel tracking visitors across your store, you can create highly targeted custom audiences in Reddit Ads Manager:
Retargeting audiences on Reddit typically see 2-5x higher click-through rates and significantly lower cost per acquisition compared to cold audiences. The pixel makes this possible by identifying your store visitors when they return to Reddit.
Setting up the Reddit Pixel on your PrestaShop store takes less than two minutes:
There is no theme editing, no code changes, and no complex setup. The module handles all the technical implementation: loading the Reddit pixel script in the correct location, firing events with the right parameters, capturing order data on the confirmation page, and ensuring everything works correctly across all PrestaShop versions from 1.7 through 9.x.
value, currency, and transactionId parameters for accurate revenue attributionWithout conversion tracking, you're guessing. With the Reddit Pixel, you get hard data on exactly which campaigns, ad groups, and individual ads drive revenue. This transforms your Reddit advertising from an experiment into a predictable, scalable customer acquisition channel.
Reddit advertising is still in its growth phase — CPMs and CPCs are significantly lower than Facebook, Instagram, or Google Ads. Early adopters who set up proper tracking now will have a major advantage as the platform matures and competition increases. Install the Reddit Pixel today and start building the data foundation your future campaigns need.
30 days return right
Plug & Play Modules
Dedicated Support First
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