X (Twitter) Pixel Integration images
30 days return right
Plug & Play Modules
Dedicated Support First
Track conversions and build audiences from your X (Twitter) advertising campaigns directly on your PrestaShop store. This module installs X's Universal Website Tag across your entire store, automatically tracking page views, product interactions, and purchases with full order data.
X (formerly Twitter) reaches 550+ million monthly active users. With its real-time, conversation-driven format, X is where trends start and purchase decisions are influenced. This module ensures you capture every conversion from your X ad campaigns.
X (formerly Twitter) is the world's real-time conversation platform. With over 550 million monthly active users, X is where people discuss products, share discoveries, react to launches, and influence each other's purchasing decisions — all in public, all in real time. For e-commerce merchants, this creates a unique advertising opportunity.
Unlike platforms where ads interrupt a passive browsing experience, X ads appear in the flow of active conversation. A promoted post about your product appears alongside organic tweets, making it feel native rather than intrusive. X users are 26% more likely to spend time viewing ads than users on other platforms, and they're 53% more likely to be among the first to buy new products.
But effective X advertising requires accurate conversion measurement. You need to know which promoted tweets drive sales, which audiences convert, and what your return on every dollar spent looks like. The X Pixel installed by this module gives you that complete picture.
X's Universal Website Tag (UWT) is their conversion tracking and audience building technology. This module deploys it across your entire PrestaShop store with proper event mapping:
value — exact order total for revenue attributioncurrency — ISO currency code (USD, EUR, GBP, etc.)num_items — number of items in the orderorder_id — unique transaction identifier for deduplicationThis data flows directly into X Ads Manager, where it powers conversion reporting, ROAS calculation, audience optimization, and automated bidding strategies. The more data the pixel collects, the smarter X's algorithm becomes at finding users likely to purchase from your store.
The X Pixel enables you to build custom audiences based on how people interact with your PrestaShop store:
Retargeting on X is particularly effective because the platform's conversational nature keeps users engaged for longer sessions. A retargeting ad seen on X has more time to make an impression than on faster-scrolling platforms.
With the pixel installed, your X ad campaigns gain access to powerful optimization features:
twq() Universal Website Tag via asynchronous loading — zero render blockingX advertising works best with a layered approach. Start with awareness campaigns targeting interest-based audiences in your product category. The pixel tracks all visitors, building your retargeting pools. After two weeks of data collection, launch retargeting campaigns to cart abandoners and product viewers — these typically deliver 3-8x ROAS.
Use the conversion data to build lookalike audiences from your best customers. X's lookalikes, called "Act-alike audiences," use the platform's deep understanding of user behavior to find people with similar interests and purchasing patterns. This creates a scalable prospecting channel that continuously feeds your retargeting funnel.
30 days return right
Plug & Play Modules
Dedicated Support First
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