Snapchat Ads Conversion Tracking + Audience Retargeting
PrestaShop Snapchat Ads Pixel CAPI tracking connects your store to Snap Ads so campaigns can use real shopping events instead of impressions alone. It helps you measure visits, product views, searches, add-to-cart actions, saved-item actions, checkout starts, sign-ups and purchases, including order value and currency where purchase tracking is available.
The module loads the Snapchat browser Pixel from your Pixel ID, sends configured standard ecommerce events and can capture Snapchat click identifiers for later more complete ad attribution. Custom event rules are capped and validated, employee sessions can be excluded, and optional Conversions API support can send eligible browser and purchase events when the Pixel ID and Snapchat access details are configured.
Setup, event toggles, custom rules and readiness checks stay in the Back Office. Marketing consent can be respected where configured, and server-side delivery depends on valid Snapchat Conversions API access.
- Snapchat Pixel connection. When active, the module connects the storefront to the saved Pixel ID and sends the configured shopping events.
- Standard ecommerce events. Defaults enable page view, product view, add to cart, saved-item, checkout start, search, purchase and sign-up tracking.
- Purchase value tracking. Purchase events can include order value, currency, product details and order identifiers so Snapchat receives clearer revenue signals.
- Conversions API delivery. When CAPI is enabled and Snapchat access is valid, eligible browser and purchase events can be sent from the store in controlled batches.
- Click ID capture. Snapchat click identifiers such as
ScCidcan be kept so later purchases can still be matched back to Snapchat campaigns. - Custom event rules. Custom actions you define are checked automatically before they fire, limited to 20 rules, and can be based on clicks, page URLs, store pages or on-page actions.
- Employee exclusion option. If
EXCLUDE_EMPLOYEESis enabled and an employee context is loaded on the storefront, tracking is suppressed.
Snapchat Pixel and CAPI events for PrestaShop
PrestaShop Snapchat Ads Pixel CAPI tracking connects your store to Snap Ads so campaign optimisation can use real shopping behaviour instead of impressions alone. Snapchat campaigns can waste budget quickly when purchases, add-to-cart actions or checkout starts are missed, especially on mobile traffic where blocking and tracking restrictions are common. This module sends standard ecommerce events, purchase value, product context, optional Conversions API events, click attribution, custom event rules and setup diagnostics from the PrestaShop Back Office.
Measure the actions that matter
The module can track visits, product views, searches, add-to-cart, saved-item actions, checkout, signups and purchases. These signals help Snapchat understand which visitors are moving toward revenue rather than only viewing ads. Better event data helps merchants judge campaign quality and avoid spending more on audiences that create interest but no sales.
Connect purchases to real value
Completed purchases can be sent with order value, currency and product details. That matters because a campaign that drives low-value orders should not be treated the same as one that drives profitable baskets. Clearer value reporting helps store owners compare campaigns and protect ad spend from misleading top-line numbers.
Reduce missed conversions with server-side delivery
When configured with valid Snapchat access, key events such as purchases can also be sent from the store to Snapchat. This helps reduce gaps when browser-side tracking cannot complete, while browser and server events are handled with deduplication. Fewer missed conversions make it easier to decide which campaigns deserve budget and which need to be stopped.
Purchase value tracking with click ID capture
The module keeps Pixel ID, Conversions API access, event toggles, custom rules and readiness checks in one PrestaShop configuration area. It is more maintainable than a theme-level setup because it can validate setup and support browser plus server-side delivery. It can exclude staff activity and requires no coding for normal event setup.
-
Referencemprsnapchatpixel
-
In stock2147483647 Items
-
PrestaShop CompatibilityPS 1.6 – 9.x
-
Pricing ModelOne-time Purchase
-
Module TypeFront-office
-
GDPR RelevantYes
-
Business GoalMarketing & Retargeting
-
External Account NeededYes
-
Module ComplexityLightweight Widget
-
Customer Journey StageAttract Visitors
-
Works With PlatformAd & Analytics Networks
Connects your store to Snapchat Ads Manager with browser Pixel events and optional Snapchat Conversions API delivery. The module tracks PAGE VIEW, VIEW CONTENT, ADD CART, START CHECKOUT, SEARCH, PURCHASE, wishlist, sign up and custom events. Setup requires ...
What customers say about us
Be the first to share your experience with this module.
Write a Review
1 tracked issues
Loading issue details...
- AddedValidate Snapchat custom events
- AddedAdd Snapchat conversion cron readiness
- AddedAdd Snapchat Conversions API tracking
30 days return right
Easy return - no questions asked
Plug & Play Modules
Install, set up and take profit
Dedicated Support First
Priority Help & Satisfaction Over Sales