Matomo Analytics connects your PrestaShop buying journey and order values to Matomo Cloud or your own Matomo installation. The Matomo address and numeric site identifier are enough to start measurement.
Matomo provides visitor, traffic-source, product, order and revenue reports. Its self-hosted core software is free; the paid Cloud service includes hosting, maintenance, updates and backups, with a free trial.
You select event families, normal, cookieless or explicit-consent measurement, and staff or bot exclusions. Each shop keeps separate settings. Confirmed orders also enter a delivery queue independently of the confirmation page, with retries after failures and a shared transaction reference to avoid counting a purchase twice.
Your revenue reports depend less on customers keeping the order-confirmation page open, while delivery history identifies orders still awaiting a successful send.
Matomo Analytics connects a PrestaShop store to Matomo Cloud or a self-hosted Matomo installation and protects every completed order with a second delivery path that does not depend on the confirmation page.
Matomo presents live visitors, acquisition sources, countries, devices, visited pages, goals and funnels in its own dashboard. Its ecommerce reports connect products and categories with cart activity, orders, revenue and conversion rate, so a traffic total becomes an explanation of what sells.
The self-hosted core software is free and runs on infrastructure controlled by the business. Matomo Cloud is a paid hosted service with a free trial and includes maintenance, updates and backups. With read-only reporting access, the module also brings date-range revenue, channels, countries, top products and top categories into the PrestaShop back office, where reports are downloaded for further work.
You choose the event families separately: ordinary page views, category and product-list impressions, product selection, product views, additions to and removals from the cart, cart view, address, delivery and payment stages, orders, refunds, searches, registration, login and logout.
Each event carries the business context behind it. Product lines include name, reference, variant, brand, category, price and quantity. Orders include transaction reference, currency, tax, shipping, discounts and every purchased item. Abandoned-cart reporting then identifies journeys that reached meaningful cart or checkout activity without producing an order.
The browser reports a purchase on the confirmation page, and the shop records the same order independently when PrestaShop validates it. The direct path carries the transaction reference, value, currency, tax, shipping, discounts and product lines even when the shopper closes the page or browser measurement is blocked.
Every confirmed order receives a stable delivery identity and enters a durable queue. A small batch is tried immediately, unsuccessful deliveries return for later attempts, and the shared transaction reference keeps the browser and direct paths from counting one sale twice. Delivery history shows pending, successful and failed work together with the order concerned.
A size guide, finance tab, quote request or configurator step often says more about intent than a page view. You name the action and tie it to a selected button, a page address containing chosen text, a page type or a signal already produced by the store. Fixed descriptive values travel with it, while direct customer identifiers are rejected.
The high-intent product signal is ready for deeper product analysis. It combines distinct gallery interactions, variant review, product-detail clicks and a chosen time threshold, then records one result per product and session with the product, value and reason. Matomo therefore separates casual views from the products shoppers considered seriously.
You choose normal, cookieless or explicit-consent measurement. The selected consent manager starts and stops analytics with the shopper's decision, the browser's request not to be tracked is respected, and a customer-facing opt-out remains available. Separate controls cover secure cookies, subdomains, journeys across store domains, employees and known automated traffic.
Two values are enough for the first measurement. The same screen then opens the deeper controls for event families, order delivery, reporting access, retention, product intent and store-specific actions. Diagnostics inspect the rendered storefront, consent state, duplicate site identifiers, report connection, queue health and recent deliveries, and direct repairs restore incorrect ordering or missing shop visibility.
mprmatomo ZIP through Modules > Module Manager > Upload a module.EUR.send_matomo_tracking_api worker and queue status.Requires PrestaShop 1.6.0.0 or later and PHP 7.1 or later.
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Built and maintained by David Miller and mypresta.rocks. David Miller has worked with PrestaShop since 2013, and the company behind this shop has been registered since 3 December 2018. Every module in this catalogue is our own work, so your questions to support reach the people who wrote the code. The changelog on this page lists every update with its date.
Matomo Analytics adds analytics, ecommerce tracking and custom events with consent handling, and Cookies Revolution collects consent by category with script blocking and consent logs. Analytics you control, with consent that is documented.
Matomo Analytics measures traffic, ecommerce and goals, and Hotjar adds heatmaps, recordings and feedback tools. Matomo tells you what visitors do and Hotjar shows how they do it.
Matomo Analytics reveals where your checkout funnel leaks, and Checkout Revolution shortens it with an express checkout, wallets and guest checkout. Measure the leak, then fix it.
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