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ActiveCampaign Integration
ActiveCampaign Integration
ActiveCampaign Integration
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ActiveCampaign Integration

Sync Your PrestaShop Store with ActiveCampaign for Automated Email Marketing

€99.00
Tax included

Integrate ActiveCampaign's marketing automation and CRM with your PrestaShop store. This module deploys ActiveCampaign's site tracking via diffuser.js, implements email identification for logged-in customers, and enables automation triggers based on store behavior — powering personalized marketing at every stage of the customer lifecycle.

  • Site tracking via diffuser.js — ActiveCampaign's tracking script captures page visits and on-site behavior for automation triggers
  • Email identification — logged-in customers are automatically identified to ActiveCampaign, linking site visits to contact records
  • Automation triggers — page visits, product views, and purchases can trigger ActiveCampaign automation workflows
  • CRM integration — customer data enriches ActiveCampaign deal pipelines and contact scoring
  • Advanced segmentation — use PrestaShop behavioral and purchase data for precise audience targeting
  • Predictive sending — ActiveCampaign's AI uses engagement data to send emails at each contact's optimal time
  • Compatible with PrestaShop 1.7 through 9.x

ActiveCampaign powers 185,000+ businesses with the industry's most advanced email automation and CRM platform. This module feeds your PrestaShop data into ActiveCampaign's powerful automation engine.

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ActiveCampaign: Where Marketing Automation Meets CRM

ActiveCampaign is not just an email marketing platform — it is a complete customer experience automation (CXA) platform that combines email marketing, marketing automation, CRM, and machine learning into a unified system. With 185,000+ customers worldwide, ActiveCampaign is the platform of choice for businesses that need sophisticated automation workflows that go beyond basic email sequences.

What makes ActiveCampaign uniquely valuable for e-commerce is the combination of marketing automation with a built-in CRM. While platforms like Klaviyo or Mailchimp focus purely on marketing, ActiveCampaign lets you track customer relationships across marketing, sales, and support — all in one platform. Every customer interaction, from the first email open to the latest purchase to a support ticket, lives in a single unified profile.

This module connects your PrestaShop store to ActiveCampaign's automation engine by deploying site tracking, implementing customer identification, and enabling event-based automation triggers. The result is a data-rich integration that unlocks ActiveCampaign's most powerful features for your e-commerce business.

Site Tracking via diffuser.js

ActiveCampaign's site tracking technology, deployed by this module via the diffuser.js script, monitors visitor behavior on your PrestaShop store:

  • Page visit tracking — every page view is recorded and associated with the visitor's ActiveCampaign contact record once identified
  • URL-based triggers — set automation triggers based on specific pages visited (e.g., "visited the pricing page" or "viewed a specific product category")
  • Visit frequency and recency — track how often contacts visit your store and when they were last active
  • Session depth — understand engagement level based on pages per session and time on site
  • Goal tracking — define site-based goals (viewing a key page, spending a threshold amount of time) that trigger automations or update contact scores

Site tracking is the foundation of behavioral automation. Without it, ActiveCampaign only knows about email interactions. With it, ActiveCampaign knows when contacts visit your store, what they look at, and how engaged they are — enabling truly personalized marketing responses.

Customer Identification and Contact Enrichment

This module automatically identifies logged-in PrestaShop customers to ActiveCampaign:

  • Email-based identification — when a customer logs in, their email is passed to ActiveCampaign's tracking script, linking all subsequent browsing to their contact record
  • Contact creation — new customers can be automatically added to ActiveCampaign contact lists
  • Custom field sync — customer data from PrestaShop maps to ActiveCampaign custom fields for segmentation
  • Tag assignment — automatic tagging based on customer actions (new customer, repeat buyer, high-value, etc.)
  • Deal creation — purchases can create or update deals in ActiveCampaign's CRM pipeline

Once identified, a contact's complete journey is visible in ActiveCampaign: every page they visit, every email they open, every purchase they make, and every automation they trigger. This 360-degree view enables the kind of personalized marketing that drives loyalty and repeat purchases.

Advanced Automation Capabilities

ActiveCampaign's automation builder is the most sophisticated in the industry. With PrestaShop data flowing in, you can build workflows that respond intelligently to customer behavior:

  • Conditional branching — create if/then logic based on products viewed, purchase history, engagement level, or any contact data point
  • Wait conditions — pause automation until specific conditions are met (e.g., "wait until contact visits the store again")
  • Split testing — A/B test email content, timing, and subject lines within automation workflows
  • Goal-based workflows — define conversion goals and skip automation steps once the goal is achieved
  • Multi-path automations — different customers take different paths through the same workflow based on their behavior
  • Cross-automation triggers — one automation can start, pause, or modify another based on outcomes

Contact Scoring and Predictive Features

ActiveCampaign's contact scoring system, powered by site tracking data from this module, helps you prioritize your marketing efforts:

  • Lead scoring — assign points based on site visits, email engagement, purchases, and custom events
  • Engagement scoring — separate scores for marketing engagement vs. sales engagement
  • Predictive sending — ActiveCampaign's machine learning determines the optimal send time for each individual contact
  • Predictive content — AI selects the most likely-to-convert content variation for each recipient
  • Win probability — for CRM deals, AI predicts the probability of closing based on engagement patterns

Built-in CRM for E-commerce

ActiveCampaign includes a full CRM that benefits from PrestaShop data:

  • Deal pipelines — track high-value orders or wholesale inquiries through customized sales stages
  • Contact records — comprehensive profiles combining marketing engagement, purchase history, and support interactions
  • Task management — assign follow-up tasks based on customer actions or order events
  • Sales automation — automate CRM actions based on PrestaShop events (new high-value order creates a deal, abandoned cart assigns a follow-up task)

Technical Details

  • ActiveCampaign diffuser.js loaded asynchronously — zero impact on page rendering performance
  • Account ID and tracking domain configuration connects to your specific ActiveCampaign account
  • Email identification uses ActiveCampaign's vgo('setEmail') method for secure contact matching
  • Events formatted for ActiveCampaign's event tracking API schema
  • Compatible with all PrestaShop themes and checkout configurations
  • Multistore support — unique account configurations per shop
  • GDPR compliant — supports opt-in tracking and consent-based contact creation

Why is this module unique?

  • Deploys ActiveCampaign's diffuser.js site tracking — enables page-based automation triggers that most email integrations don't support
  • Automatic email identification links anonymous browsing to ActiveCampaign contact profiles for complete customer journey visibility
  • CRM-ready integration — purchase and behavioral data enriches ActiveCampaign's built-in CRM, not just the marketing side
  • Contact scoring data from site tracking enables predictive features and engagement-based automation logic
  • Tested across PrestaShop 1.7, 8.x, and 9.x with reliable tracking and identification

Use Cases

  • B2B e-commerce — ActiveCampaign's CRM is invaluable for stores that sell to businesses with longer sales cycles and relationship management needs
  • Complex automation needs — if you've outgrown basic email sequences and need conditional logic, split testing, and multi-path workflows
  • Lead scoring and qualification — use site tracking and engagement data to identify your most promising prospects and customers
  • Sales + marketing alignment — unified CRM and marketing automation ensures consistent communication across customer touchpoints
  • Personalized customer journeys — ActiveCampaign's advanced automation builder creates unique paths for different customer segments
  • Reference
    mpractivecampaign
  • In stock
    999 Items
  • PrestaShop Compatibility
    PS 1.7 – 9.x
  • Pricing Model
    One-time Purchase
  • Module Type
    Front & Back-office
  • GDPR Relevant
    Yes
  • Business Goal
    Marketing & Retargeting
  • External Account Needed
    Yes
  • Module Complexity
    Feature-Rich Module
  • Customer Journey Stage
    Retain Customers
  • Works With Platform
    Email Marketing

v1.2.0 — 2026-01-22

  • ▸Added PrestaShop 9 compatibility with Hummingbird theme hooks
  • ▸Enhanced ecommerce event tracking for ActiveCampaign Automations
  • ▸Added GDPR consent sync with ActiveCampaign consent custom fields
  • ▸Support for ActiveCampaign Site Messaging embedded forms

v1.1.0 — 2025-11-20

  • ▸Added abandoned cart event tracking via ActiveCampaign webhooks
  • ▸Added PrestaShop 8 compatibility with Symfony event dispatching
  • ▸Improved contact sync with custom field mapping and deal creation
  • ▸Support for ActiveCampaign lead scoring from order events

v1.0.1 — 2025-10-05

  • ▸Fixed double opt-in handling for ActiveCampaign list compliance
  • ▸Improved sync reliability with API v3 retry and backoff logic
  • ▸Resolved API URL validation for custom ActiveCampaign subdomains

v1.0.0 — 2025-08-01

  • ▸Initial release with ActiveCampaign site tracking snippet injection
  • ▸Customer email sync to ActiveCampaign lists via API v3
  • ▸Configurable API URL and key from back office
  • ▸Support for ActiveCampaign event tracking and contact tagging
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30 days return right
Easy return - no questions asked
Plug & Play Modules
Install, set up and take profit
Dedicated Support First
Priority Help & Satisfaction Over Sales

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