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Power Omnisend's multi-channel marketing automation with your PrestaShop store data. This module integrates Omnisend's launcher-v2.js tracking, customer identification, and e-commerce event capture — enabling automated email, SMS, and push notification campaigns driven by real customer behavior.
Omnisend is built exclusively for e-commerce, with 100,000+ merchants generating $3+ billion in attributed revenue. This module gives Omnisend the PrestaShop data it needs to deliver results.
Omnisend is a marketing automation platform designed exclusively for e-commerce. Unlike general-purpose email tools that try to serve every industry, Omnisend was built from the ground up for online stores. Every feature — from pre-built automation workflows to product recommendation blocks to revenue attribution — is designed around the e-commerce customer journey.
What truly sets Omnisend apart is its native multi-channel approach. While other platforms treat SMS and push notifications as add-ons, Omnisend integrates email, SMS, and web push notifications into a unified automation builder. A single workflow can send an email first, follow up with an SMS if the email isn't opened, and trigger a push notification as a final touchpoint — all based on real customer behavior from your PrestaShop store.
This module creates the data pipeline that powers all of Omnisend's capabilities. By deploying Omnisend's launcher-v2.js tracking script and implementing proper customer identification, it ensures every product view, cart action, and purchase on your PrestaShop store flows into Omnisend in real time.
Omnisend's launcher-v2.js is their latest tracking technology, designed for accurate, privacy-compliant e-commerce event capture:
The launcher-v2.js script handles all of this automatically once deployed. It identifies pages types, extracts relevant data, and sends events to Omnisend's servers in real time. This module ensures the script is properly loaded and configured on every page of your PrestaShop store.
Omnisend builds comprehensive customer profiles by combining identity with behavior:
Omnisend's automation builder combines all channels in a single workflow:
This multi-channel approach is particularly effective for abandoned cart recovery. An email-only abandoned cart sequence recovers about 5-10% of abandoned carts. Adding SMS and push notifications to the sequence can push recovery rates to 15-25%, because you're reaching customers wherever they're most likely to engage.
Omnisend includes ready-made automation workflows that work immediately with data from this module:
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Plug & Play Modules
Dedicated Support First
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