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Klaviyo Integration
Sync Your PrestaShop Store with Klaviyo for Automated Email Marketing
Connect your PrestaShop store to Klaviyo's powerful email and SMS marketing platform. This module integrates Klaviyo's tracking script and event system, automatically syncing ViewedProduct, AddedToCart, and Purchase events — plus customer identification — to power personalized email flows, SMS campaigns, and advanced segmentation.
- Behavioral event tracking — ViewedProduct, AddedToCart, StartedCheckout, and PlacedOrder events sent to Klaviyo in real time
- Customer identification — logged-in customers are automatically identified to Klaviyo for profile enrichment and targeting
- Revenue attribution — every order includes complete revenue data, product details, and line items for Klaviyo's attribution engine
- Abandoned cart flows — AddedToCart events trigger Klaviyo's automated abandoned cart email and SMS sequences
- Product feed integration — product data syncs to Klaviyo for dynamic product blocks in emails
- Segmentation power — use PrestaShop purchase and browsing data to build advanced Klaviyo segments
- Compatible with PrestaShop 1.7 through 9.x
Klaviyo drives $3.7 billion in revenue for its e-commerce customers annually. It is the industry-standard email marketing platform for online stores. This module gives Klaviyo the data it needs to deliver results for your PrestaShop store.
Klaviyo: The E-commerce Email Marketing Standard
Klaviyo is not a generic email marketing tool — it is purpose-built for e-commerce. While platforms like Mailchimp or Sendinblue serve all types of businesses, Klaviyo was designed from day one to help online stores generate more revenue through data-driven email and SMS marketing. It is the platform of choice for over 100,000 e-commerce brands, from startups to enterprise retailers.
What makes Klaviyo unique is its deep integration with store data. Every email, every SMS, every automation flow is powered by real customer behavior: what they viewed, what they added to cart, what they bought, how much they spent, and how often they return. This module creates the data pipeline between your PrestaShop store and Klaviyo, ensuring every customer interaction is captured and available for marketing automation.
Klaviyo merchants generate an average of $85 in revenue for every dollar spent on the platform. That kind of ROI is only possible with accurate, real-time data from your store — and that is exactly what this integration delivers.
Behavioral Event Tracking
This module tracks and sends the following events to Klaviyo in real time:
- Viewed Product — fires when a customer views a product page, including product name, URL, image, price, and product ID — this powers Klaviyo's browse abandonment flows and product recommendation engine
- Added to Cart — triggers when a product is added to cart with product details and value — this is the critical event for abandoned cart email and SMS sequences
- Started Checkout — captures checkout initiation for additional funnel analysis and abandoned checkout flows
- Placed Order — the conversion event, sent with complete order data:
- Total order value and currency
- Individual line items with product names, images, prices, quantities, and product URLs
- Discount codes used
- Shipping and billing information
- Unique order ID for deduplication
These events are the fuel for Klaviyo's automation engine. Every automated flow — welcome series, abandoned cart, post-purchase follow-up, win-back, cross-sell — relies on accurate, timely event data from your store. Without proper tracking, Klaviyo's most powerful features simply don't work.
Customer Identification and Profile Building
Klaviyo builds rich customer profiles by combining identity data with behavioral data. This module handles identification automatically:
- Logged-in customers — automatically identified to Klaviyo via email address, enabling immediate profile matching and personalization
- Newsletter subscribers — email addresses captured through PrestaShop's subscription forms are synced to Klaviyo lists
- Order-based identification — customers who place orders are identified and their full order history is linked to their Klaviyo profile
- Anonymous tracking — even before identification, Klaviyo's script tracks browsing behavior and associates it with the profile once the customer is identified
This creates a complete customer profile in Klaviyo: who they are, what they've browsed, what they've bought, how much they've spent, and when they were last active. This data powers every personalized email and SMS you send.
Automated Revenue-Generating Flows
With this module providing data, you can build Klaviyo's most profitable automated flows:
- Abandoned cart recovery — triggered by AddedToCart events, sends personalized reminders with the exact products left behind — typically recovers 5-15% of abandoned carts
- Browse abandonment — triggered by ViewedProduct events without a subsequent purchase, brings window shoppers back
- Post-purchase follow-up — triggered by PlacedOrder, sends thank-you emails, review requests, and cross-sell recommendations
- Win-back campaigns — targets customers who haven't purchased in a defined period, re-engaging lapsed buyers
- Welcome series — introduces new subscribers to your brand with a sequence of emails designed to drive their first purchase
- VIP and loyalty flows — segment and reward your highest-value customers with exclusive offers and early access
Advanced Segmentation
The data this module sends to Klaviyo enables incredibly precise customer segmentation:
- Segment by products viewed, products purchased, or product categories
- Segment by total revenue, average order value, or purchase frequency
- Segment by recency — last purchase date, last visit date, last email engagement
- Combine behavioral and purchase data for hyper-targeted segments (e.g., "viewed product X but bought product Y")
- Dynamic segments that update in real time as new events flow in
Technical Details
- Klaviyo JavaScript tracking snippet loaded via Public API key — no server-side API calls during page load
- Events sent via Klaviyo's
_learnqJavaScript API for real-time processing - Customer identification uses Klaviyo's
identifymethod with email as the primary key - Product data formatted according to Klaviyo's expected schema for dynamic email blocks
- Compatible with all PrestaShop themes, checkout modules, and payment gateways
- Multistore support — configure unique Klaviyo API keys per shop
- No performance impact — all tracking is asynchronous
Why is this module unique?
- Full Klaviyo event schema — ViewedProduct, AddedToCart, StartedCheckout, and PlacedOrder with complete product-level data, not just basic page views
- Line-item detail on orders — Klaviyo receives individual product data for each order, enabling dynamic product blocks and product-specific post-purchase flows
- Automatic customer identification — logged-in users are identified to Klaviyo without any extra steps, linking browsing behavior to email profiles
- PrestaShop-native integration — uses hooks, not template overrides, ensuring compatibility across updates and theme changes
- Verified on PrestaShop 1.7, 8.x, and 9.x with consistent data accuracy
Use Cases
- Abandoned cart recovery — the single highest-ROI email automation, and Klaviyo's AddedToCart tracking makes it possible
- Post-purchase engagement — automate review requests, cross-sell recommendations, and replenishment reminders based on order data
- Customer lifecycle marketing — welcome new customers, reward loyal buyers, and win back lapsed ones with data-driven email sequences
- Personalized product recommendations — use browsing and purchase data to power dynamic product blocks in every email
- Revenue attribution — see exactly how much revenue each email flow and campaign generates, directly attributed to PrestaShop orders
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Referencemprklaviyo
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In stock999 Items
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PrestaShop CompatibilityPS 1.7 – 9.x
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Pricing ModelOne-time Purchase
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Module TypeFront & Back-office
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GDPR RelevantYes
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Business GoalMarketing & Retargeting
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External Account NeededYes
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Module ComplexityFeature-Rich Module
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Customer Journey StageRetain Customers
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Works With PlatformEmail Marketing
v1.2.0 — 2026-01-15
- ▸Added PrestaShop 9 compatibility with Hummingbird theme hooks
- ▸Enhanced ecommerce event tracking for Viewed Product, Added to Cart, and Started Checkout
- ▸Added GDPR consent sync to suppress tracking until cookie acceptance
- ▸Support for Klaviyo Reviews integration snippet
v1.1.0 — 2025-11-10
- ▸Added abandoned cart event tracking with real-time server-side API sync
- ▸Added PrestaShop 8 compatibility with Symfony event dispatching
- ▸Improved customer profile sync with order history and lifetime value
- ▸Support for Klaviyo predictive analytics customer properties
v1.0.1 — 2025-09-18
- ▸Fixed double opt-in handling for newsletter subscribers from checkout
- ▸Improved sync reliability with retry logic for failed API requests
- ▸Resolved customer identification issue for guest checkout orders
v1.0.0 — 2025-07-05
- ▸Initial release with Klaviyo tracking snippet injection
- ▸Customer email and profile sync to Klaviyo lists via API
- ▸Configurable Public API Key and list selection from back office
- ▸Support for Klaviyo identify and track JavaScript calls
Easy return - no questions asked
Install, set up and take profit
Priority Help & Satisfaction Over Sales
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