Klaviyo Sync — Abandoned Cart Flows + Product Recommendations + Segments
PrestaShop Klaviyo email SMS marketing gets more useful when Klaviyo receives real product and cart signals from your store. This integration helps store owners and agencies connect logged-in customer identity, product interest and cart-page activity so browse and cart follow-up can be based on what shoppers actually did.
The module connects Klaviyo when it is enabled and the Site ID is saved. It can identify logged-in customers by email and name, send Viewed Product activity with product name, ID, price, URL and cover image, and send Added to Cart activity with the current cart total on the cart page.
Setup stays in the PrestaShop admin area with event switches, so normal use does not require editing theme templates. The reviewed storefront tracking sends identify, Viewed Product and Added to Cart signals; it does not send a Placed Order event.
- Public API key gate. The module loads Klaviyo only when enabled and a public API key, also described as the Site ID, is configured.
- Klaviyo storefront tracking. The module connects storefront activity to Klaviyo with the configured company ID.
- Logged-in customer identification. When a customer is logged in, the module shares their email and combined first and last name with Klaviyo.
- Viewed Product event. On product pages, the module can push a Viewed Product event with product name, ID, price, URL and cover image URL.
- Cart-page total event. On the cart page, the module can push an Added to Cart event containing the current cart total.
- Per-signal toggles. Back Office switches control whether viewed-product, cart and purchase tracking are enabled, though current storefront tracking emits only identify, Viewed Product and Added to Cart.
PrestaShop Klaviyo email SMS marketing events
PrestaShop Klaviyo Integration connects your store activity to Klaviyo so email and SMS campaigns can react to real shopping behavior. Basic copy-and-paste setups often miss customer identification, product views, cart signals or revenue events, which weakens abandoned-cart flows and makes segmentation less useful. This module adds Klaviyo onsite tracking, identifies logged-in customers and can send Viewed Product and Added to Cart activity with the context available in the current storefront tracking.
Make abandoned-cart flows more useful
Abandoned carts are expensive because the customer has already shown intent and the store has already invested in attracting them. If Klaviyo does not receive cart and checkout signals, reminders may arrive too late, lack context or not trigger at all. The module sends cart-page activity with the cart total when cart tracking is enabled; this implementation does not include checkout-start tracking or line-item details.
Personalize emails from real product interest
Browse behavior matters because a visitor may be comparing products long before adding anything to the cart. Without product-view data, campaigns can feel generic and miss the item the shopper actually cared about. Klaviyo Integration records product views with name, price, link and image, giving browse-abandonment and product-interest flows a stronger basis.
Attach activity to known customers
Marketing automation loses value when actions remain anonymous even after a customer has logged in. A known shopper's browsing and cart activity can improve segments, flows and timing, which can support repeat purchases and long-term customer value. The module identifies logged-in customers to Klaviyo with their name and email while leaving anonymous visitors anonymous.
Know the limits of revenue reporting inside Klaviyo
Marketing decisions become risky when revenue attribution is incomplete. If purchase events are missing, a merchant may cut a campaign that is actually working or keep paying for one that is not. This implementation does not emit PlacedOrder events, so revenue reporting should not be claimed from this module alone.
Customer identify and onsite tracking setup
Klaviyo Integration is configured from the PrestaShop admin area with an enable switch, public API key and per-event tracking controls. It loads through normal PrestaShop page output, so ordinary setup does not require editing theme templates. Because the integration handles customer identification and ecommerce activity rather than only adding a generic tracker, it gives your Klaviyo account the data needed for practical store automations without extra coding.
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Referencemprklaviyo
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In stock2147483647 Items
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PrestaShop CompatibilityPS 1.6 – 9.x
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Pricing ModelOne-time Purchase
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Module TypeFront & Back-office
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GDPR RelevantYes
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Business GoalMarketing & Retargeting
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External Account NeededYes
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Module ComplexityFeature-Rich Module
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Customer Journey StageRetain Customers
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Works With PlatformEmail Marketing
Connect your store to Klaviyo — the email and SMS platform built natively for ecommerce — and unlock automations powered by real shopping behavior: abandoned cart recovery, predictive win back campaigns, VIP loyalty flows, and post purchase sequences that g...
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