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Mailchimp Integration
Mailchimp Integration
Mailchimp Integration
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Mailchimp Integration

Sync Your PrestaShop Store with Mailchimp for Automated Email Campaigns

€99.00
Tax included

Integrate Mailchimp's email marketing platform with your PrestaShop store. This module deploys Mailchimp's mc.js tracking script, enables automatic subscriber sync via API v3, and tracks e-commerce activity — giving Mailchimp the data it needs to power automated campaigns, customer segmentation, and revenue reporting.

  • mc.js tracking script — Mailchimp's site tracking captures browsing behavior for targeted email campaigns and product retargeting
  • Auto-subscribe on registration — new customer accounts are automatically added to your Mailchimp audience list
  • API v3 contact sync — customer data syncs to Mailchimp via the REST API for accurate list management
  • E-commerce tracking — purchase data flows to Mailchimp for revenue attribution, product recommendations, and purchase-based segmentation
  • Abandoned cart automation — browsing and cart data enable Mailchimp's automated cart recovery emails
  • Segmentation data — purchase history, browsing behavior, and customer value data available for audience segmentation
  • Compatible with PrestaShop 1.7 through 9.x

Mailchimp is the world's most popular email marketing platform, used by over 13 million businesses. This module bridges Mailchimp and PrestaShop, turning email into a revenue-generating machine.

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Mailchimp: Email Marketing That Drives E-commerce Revenue

Mailchimp is the world's most widely used email marketing platform, serving over 13 million businesses worldwide. For e-commerce merchants, Mailchimp provides a comprehensive email marketing solution: audience management, campaign design, marketing automation, customer segmentation, and revenue reporting — all in one platform.

But Mailchimp's power depends entirely on the data it receives from your store. Without proper integration, Mailchimp is just a newsletter tool. With proper integration — which this module provides — Mailchimp becomes a sophisticated marketing automation platform that knows who your customers are, what they browse, what they buy, and how to bring them back for more.

This module implements three critical connections between PrestaShop and Mailchimp: the mc.js tracking script for on-site behavior tracking, API v3 integration for contact synchronization, and e-commerce data tracking for purchase reporting and automation triggers.

mc.js Site Tracking

Mailchimp's mc.js script, deployed by this module on every page of your store, tracks visitor behavior and connects it to Mailchimp profiles:

  • Page views — tracks which pages subscribers visit on your store, enabling browse-based segmentation and retargeting
  • Product views — captures product page visits with product data, enabling product retargeting emails
  • Cart activity — monitors cart additions and abandonment for automated recovery emails
  • Subscriber identification — connects website browsing behavior to known Mailchimp contacts via cookie matching

This behavioral tracking transforms Mailchimp from a broadcast email tool into a personalized marketing platform. Instead of sending the same email to everyone, you can send product-specific follow-ups based on what each subscriber actually looked at on your store.

Automatic Subscriber Sync via API v3

This module keeps your Mailchimp audience list synchronized with your PrestaShop customer base:

  • Auto-subscribe on registration — when a customer creates an account on your store, they're automatically added to your designated Mailchimp audience list
  • Newsletter subscription sync — customers who opt in to your newsletter through PrestaShop are added to Mailchimp
  • Contact data sync — customer names, email addresses, and opt-in status are synced via Mailchimp's REST API v3
  • Merge field mapping — customer data fields are mapped to Mailchimp merge tags for personalized campaigns

This eliminates the need for manual list imports or third-party sync tools. Your Mailchimp audience is always current and accurate, reflecting the latest state of your PrestaShop customer base.

E-commerce Tracking and Revenue Attribution

Mailchimp's e-commerce features are powered by purchase data from your store:

  • Revenue reporting — see exactly how much revenue each email campaign and automation generates
  • Purchase-based segmentation — segment your audience by products purchased, total spend, purchase frequency, and recency
  • Product recommendations — Mailchimp's product recommendation engine uses purchase data to suggest relevant products in emails
  • Customer lifetime value — Mailchimp calculates CLV from order data, helping you identify and prioritize your most valuable customers
  • Predicted demographics — Mailchimp's AI analyzes purchase patterns to predict customer demographics and preferences

Marketing Automations Powered by Store Data

  • Abandoned cart emails — automatically email customers who leave items in their cart, with dynamic product content showing what they left behind
  • Purchase follow-up — send thank-you emails, review requests, and cross-sell recommendations after every order
  • First purchase flow — welcome new customers with a special sequence designed to encourage repeat purchases
  • Re-engagement campaigns — automatically reach out to customers who haven't purchased in a defined period
  • Birthday and anniversary emails — trigger personalized emails based on customer data

Configuration

  • Enter your Mailchimp API key (generated in your Mailchimp account settings)
  • Select the audience list for subscriber sync
  • Enable or disable auto-subscribe on registration
  • Configure your Mailchimp site tracking (mc.js) with your connected site ID
  • Enable e-commerce tracking for revenue reporting

Technical Details

  • mc.js loaded asynchronously from Mailchimp's CDN — zero impact on page load speed
  • Contact sync uses Mailchimp API v3 (REST) with proper error handling and rate limiting
  • E-commerce data sent server-side via API for reliable delivery
  • Supports Mailchimp merge tags for customer data fields (FNAME, LNAME, etc.)
  • Compatible with all PrestaShop themes and checkout configurations
  • Multistore support — configure unique API keys and audience lists per shop
  • GDPR compliant — respects opt-in status and provides unsubscribe handling

Why is this module unique?

  • Three-layer integration: mc.js tracking + API v3 contact sync + e-commerce data — not just a newsletter subscription widget
  • Auto-subscribe on registration eliminates manual subscriber management and ensures no customer is missed
  • E-commerce revenue attribution lets you see the exact dollar impact of every email you send
  • Native PrestaShop hooks ensure compatibility across theme and version changes
  • Verified on PrestaShop 1.7, 8.x, and 9.x with correct data flow at every integration point

Use Cases

  • Stores already on Mailchimp — if you're using Mailchimp for email, this module unlocks the e-commerce features you're missing
  • Budget-conscious merchants — Mailchimp's free tier supports up to 500 contacts, making this integration accessible for new stores
  • Newsletter-driven businesses — auto-subscribe on registration builds your audience automatically as your store grows
  • Revenue-focused email marketing — with e-commerce tracking, every email campaign shows its revenue impact
  • Multi-channel stores — Mailchimp integrates with social ads and landing pages, making it a multi-channel marketing hub
  • Reference
    mprmailchimp
  • In stock
    999 Items
  • PrestaShop Compatibility
    PS 1.7 – 9.x
  • Pricing Model
    One-time Purchase
  • Module Type
    Front & Back-office
  • GDPR Relevant
    Yes
  • Business Goal
    Marketing & Retargeting
  • External Account Needed
    Yes
  • Module Complexity
    Feature-Rich Module
  • Customer Journey Stage
    Retain Customers
  • Works With Platform
    Email Marketing

v1.2.0 — 2026-01-12

  • ▸Added PrestaShop 9 compatibility with Hummingbird theme hooks
  • ▸Enhanced ecommerce event tracking for product views and cart activity
  • ▸Added GDPR consent sync to suppress tracking until cookie acceptance
  • ▸Support for Mailchimp Customer Journey Builder trigger events

v1.1.0 — 2025-10-28

  • ▸Added abandoned cart automation trigger via Mailchimp Connected Sites
  • ▸Added PrestaShop 8 compatibility with Symfony event dispatching
  • ▸Improved audience sync with merge field mapping for customer data
  • ▸Support for Mailchimp e-commerce product and order sync

v1.0.1 — 2025-09-05

  • ▸Fixed double opt-in handling for Mailchimp audience compliance
  • ▸Improved sync reliability with batch API operations
  • ▸Resolved API key validation issue with Mailchimp data center prefix

v1.0.0 — 2025-06-20

  • ▸Initial release with Mailchimp tracking snippet and audience sync
  • ▸Customer email sync to Mailchimp audiences via Marketing API
  • ▸Configurable API key and audience ID from back office
  • ▸Support for Mailchimp Connected Sites JavaScript tracking
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30 days return right
Easy return - no questions asked
Plug & Play Modules
Install, set up and take profit
Dedicated Support First
Priority Help & Satisfaction Over Sales

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