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Brevo (Sendinblue) Integration
Sync Your PrestaShop Store with Brevo for Automated Email and SMS Marketing
Connect your PrestaShop store to Brevo (formerly Sendinblue) for powerful email marketing automation. This module integrates Brevo's automation tracker, enables automatic contact synchronization via API v3, and auto-subscribes new customers — turning Brevo into a revenue-generating marketing engine powered by your store data.
- Automation tracker — Brevo's tracking script captures on-site behavior for automated email workflows and page-based triggers
- Auto-subscribe on registration — new PrestaShop customers are automatically added to your Brevo contact list
- Contact API v3 sync — customer data syncs to Brevo via the REST API with contact attributes mapping
- E-commerce events — purchase, cart, and browsing data available for Brevo's marketing automation workflows
- Transactional email ready — Brevo can handle both marketing and transactional emails from a single platform
- SMS marketing support — Brevo's multi-channel platform includes SMS campaigns powered by your store data
- Compatible with PrestaShop 1.7 through 9.x
Brevo (Sendinblue) is Europe's leading marketing automation platform, used by over 500,000 businesses. It combines email, SMS, chat, and CRM in one platform — and this module feeds it data from your PrestaShop store.
Brevo: The All-in-One Marketing Platform for E-commerce
Brevo (formerly Sendinblue) has grown from a European email service provider into a comprehensive marketing automation platform used by over 500,000 businesses worldwide. What distinguishes Brevo from competitors is its all-in-one approach: email marketing, SMS campaigns, marketing automation, transactional emails, CRM, and live chat — all in a single platform with unified contact management.
For PrestaShop merchants, Brevo is an particularly strong choice. The company is headquartered in Paris, offers excellent GDPR compliance tools, provides generous pricing on email volume (rather than contacts), and supports multilingual campaigns — all features that matter for European e-commerce businesses. Brevo's automation workflows rival Klaviyo's capabilities at a fraction of the cost.
This module creates a deep integration between your PrestaShop store and Brevo, going far beyond basic newsletter subscription. It deploys Brevo's automation tracker for behavioral targeting, syncs customer data via the API, and provides e-commerce data for purchase-based automations.
Automation Tracker: Behavioral Targeting
Brevo's automation tracker, deployed by this module on every page of your store, captures visitor behavior and connects it to Brevo contact profiles:
- Page tracking — captures every page visit, enabling page-based automation triggers (e.g., "visited the sale page 3 times this week")
- Event tracking — custom events for product views, cart additions, and purchases feed Brevo's automation workflows
- Contact identification — logged-in customers and newsletter subscribers are identified, linking browsing behavior to their Brevo contact profile
- Session data — Brevo tracks session duration, page count, and engagement depth for lead scoring
The automation tracker transforms Brevo from an email sending tool into an intelligent marketing platform. You can create workflows that trigger based on actual customer behavior on your store — not just email opens and clicks. This enables highly personalized, perfectly timed marketing messages.
Contact Synchronization via API v3
This module keeps your Brevo contact list synchronized with your PrestaShop customer base:
- Auto-subscribe on registration — every new customer account triggers an automatic addition to your Brevo contact list
- Newsletter opt-in sync — customers who subscribe to your newsletter are synced to Brevo
- Contact attribute mapping — PrestaShop customer fields (name, email, language, etc.) map to Brevo contact attributes
- List management — assign new contacts to specific Brevo lists for organized audience management
- Double opt-in support — configurable to comply with strict GDPR double opt-in requirements
Marketing Automation Powered by Store Data
With behavioral and purchase data flowing from your store, Brevo's automation engine unlocks powerful workflows:
- Abandoned cart recovery — email or SMS sequences triggered by cart abandonment, featuring the actual products left behind
- Post-purchase flows — automated thank-you messages, review requests, and cross-sell campaigns after every order
- Browse abandonment — re-engage visitors who viewed products without purchasing
- Welcome series — introduce new subscribers to your brand and drive first purchases
- Win-back campaigns — automatically target customers who haven't purchased in a defined period
- Lead scoring — assign scores based on browsing and purchase behavior to prioritize your most engaged contacts
Multi-Channel Marketing from One Platform
Brevo's unique strength is multi-channel capability within a single platform:
- Email campaigns — design, send, and track marketing emails with drag-and-drop builder
- SMS marketing — send promotional SMS messages using PrestaShop customer phone numbers synced to Brevo
- Transactional email — Brevo can handle your store's order confirmations, shipping notifications, and password resets
- WhatsApp campaigns — send marketing messages via WhatsApp through Brevo's channel
- Chat widget — Brevo includes a live chat widget for real-time customer support
Technical Details
- Brevo tracking script loaded asynchronously — no impact on store performance
- Contact API v3 integration with error handling and retry logic
- Event data formatted for Brevo's automation workflow conditions
- Supports Brevo's contact attribute types: text, number, date, boolean
- Compatible with all PrestaShop themes and checkout configurations
- Multistore support — unique API keys and list assignments per shop
- Full GDPR compliance with opt-in tracking and consent management
Why is this module unique?
- Three-layer integration: automation tracker + API v3 contact sync + e-commerce events — not just a subscription form
- Auto-subscribe with GDPR-compliant opt-in management — handles European consent requirements properly
- Behavioral tracking enables page-based and event-based automation workflows that go far beyond email campaign blasts
- Multi-channel ready — the same customer data powers email, SMS, and WhatsApp campaigns through Brevo
- Verified on PrestaShop 1.7, 8.x, and 9.x with proper data flow across all versions
Use Cases
- European e-commerce — Brevo is headquartered in France with strong GDPR tools, making it ideal for EU-based stores
- Budget-conscious scaling — Brevo's pricing is based on email volume, not contact count, which is more affordable as your list grows
- Multi-channel marketing — use one platform for email, SMS, and transactional messages instead of separate tools
- Marketing automation beginners — Brevo's visual automation builder is intuitive, and this module provides the data to make automations work
- Replacing Mailchimp — many merchants switch to Brevo for better pricing and European data residency
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Referencemprbrevo
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In stock999 Items
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PrestaShop CompatibilityPS 1.7 – 9.x
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Pricing ModelOne-time Purchase
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Module TypeFront & Back-office
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GDPR RelevantYes
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Business GoalMarketing & Retargeting
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External Account NeededYes
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Module ComplexityFeature-Rich Module
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Customer Journey StageRetain Customers
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Works With PlatformEmail Marketing
v1.2.0 — 2026-01-18
- ▸Added PrestaShop 9 compatibility with Hummingbird theme hooks
- ▸Enhanced ecommerce event tracking for Brevo Automation workflows
- ▸Added GDPR consent sync respecting Brevo DOI preferences
- ▸Support for Brevo Conversations chat widget alongside email tracking
v1.1.0 — 2025-11-05
- ▸Added abandoned cart event tracking with Brevo Automation triggers
- ▸Added PrestaShop 8 compatibility with Symfony event dispatching
- ▸Improved contact sync with transactional attribute mapping
- ▸Support for Brevo deal and pipeline creation from order events
v1.0.1 — 2025-09-22
- ▸Fixed double opt-in handling for Brevo contact list compliance
- ▸Improved sync reliability with Brevo API v3 rate limit handling
- ▸Resolved tracker script loading issue on cached pages
v1.0.0 — 2025-07-15
- ▸Initial release with Brevo (Sendinblue) tracking snippet injection
- ▸Customer email sync to Brevo contact lists via API v3
- ▸Configurable API key and contact list selection from back office
- ▸Support for Brevo tracker JavaScript for page and event tracking
Easy return - no questions asked
Install, set up and take profit
Priority Help & Satisfaction Over Sales
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