Outbrain Pixel Integration images
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Plug & Play Modules
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Measure and optimize your Outbrain content marketing campaigns with accurate conversion tracking on your PrestaShop store. The Outbrain Pixel Integration deploys Outbrain's tracking pixel across your store, capturing visitor behavior and purchase conversions with full revenue data.
Outbrain reaches 1 billion monthly users across premium publisher partners including CNN, The Guardian, Der Spiegel, and Le Monde. Track every sale from your Outbrain campaigns with this module.
Outbrain is one of the world's leading content recommendation platforms, serving over 10 billion content recommendations daily across premium publisher websites including CNN, The Guardian, Der Spiegel, Le Monde, MSN, and hundreds more. For e-commerce merchants, Outbrain represents a powerful customer acquisition channel that operates completely differently from search and social advertising.
Outbrain ads appear as recommended content alongside editorial articles on trusted publisher sites. This native format delivers significantly higher engagement than display advertising because users encounter your content in the context of a trusted media environment. They're reading, learning, and exploring — the perfect mindset for discovering new products.
To run profitable Outbrain campaigns, you need accurate conversion data flowing back to the platform. Without it, you're spending money with no visibility into results. This module installs Outbrain's conversion pixel on your PrestaShop store, giving you complete visibility into which campaigns drive sales and how much revenue they generate.
This module tracks the complete customer journey from first visit to purchase:
Outbrain's Conversion Bid Strategy (CBS) uses this data to automatically optimize your campaigns. When the pixel sends revenue data, CBS shifts budget toward the placements and audiences that generate the most revenue — not just the most clicks. Merchants who provide revenue data to CBS typically see 30-50% improvement in ROAS within the first month of optimization.
Outbrain's retargeting capability is distinctive: your retargeting ads appear on premium media websites as recommended content. This context carries implicit trust and credibility that social media retargeting cannot match.
The premium publisher context is a real advantage. A retargeting ad for your product appearing alongside a CNN article carries a different perception than the same ad in a social feed. This often translates to higher click quality and better downstream conversion rates.
The entire process takes under two minutes. No code changes, no theme modifications, no developer needed. The module integrates directly with PrestaShop's event system, working flawlessly across versions 1.7 through 9.x with any theme or checkout configuration.
30 days return right
Plug & Play Modules
Dedicated Support First
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