Taboola Pixel Integration images
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Plug & Play Modules
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Track conversions from your Taboola native advertising campaigns with precision. This module installs the Taboola Pixel on your PrestaShop store, capturing the full customer journey from content discovery through purchase — with complete revenue data for ROAS optimization.
Taboola reaches 500 million daily users across premium websites like NBC, Bloomberg, The Weather Channel, and thousands more. If content-driven customer acquisition is part of your strategy, this pixel is essential.
Taboola is the world's largest content discovery platform, reaching over 500 million daily active users across 9,000+ premium publisher websites. Unlike search or social advertising, Taboola places your ads as recommended content at the bottom and within articles on sites like NBC News, Bloomberg, Business Insider, The Weather Channel, and thousands of other high-traffic publishers.
This "native" format is powerful because it catches users in a content consumption mindset. They're reading articles, exploring topics, and following their curiosity — and your product appears as a natural next step. Native advertising consistently delivers higher engagement rates than display ads because it doesn't feel like advertising. Users click because they're genuinely interested.
For e-commerce merchants, Taboola is a proven channel for driving traffic and sales at scale. But like any advertising channel, its effectiveness depends entirely on your ability to measure results. Without the Taboola Pixel on your PrestaShop store, you cannot track conversions, optimize campaigns, or build retargeting audiences. This module solves that completely.
The Taboola Pixel deployed by this module tracks your complete customer funnel:
Revenue data on the purchase event is what makes Taboola's Smart Bid algorithm work. When Taboola knows not just that a conversion happened, but how much it was worth, the algorithm can optimize for total revenue rather than conversion count. This means your budget automatically flows toward the placements and audiences that generate the highest value.
Taboola retargeting is unique because your ads appear on premium publisher sites — not in social feeds or search results. This means your retargeting ads carry the implicit credibility of the publisher site they appear on.
Retargeting through Taboola's content recommendation network often delivers 5-10x ROAS because the ad format is less intrusive and the publisher context lends credibility to your products.
No developer required. No theme modifications. No code to write. The module handles the complete technical implementation across all PrestaShop versions from 1.7 through 9.x.
_tfa) loaded asynchronously with no render-blocking impact
30 days return right
Plug & Play Modules
Dedicated Support First
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