Conversions & Sales Boosters

PrestaShop Conversion Modules — Turn More Visitors Into Paying Customers

Traffic without conversions is just a cost. You can have the best SEO, the biggest ad budget, and thousands of daily visitors, but if those visitors are not buying, your store is not growing. Conversion Rate Optimisation (CRO) is the discipline of turning a higher percentage of your existing traffic into paying customers — and it is the single most cost-effective way to increase revenue because you are getting more from the traffic you already have. Our Conversions & Sales Boosters collection of 11 modules applies proven psychological triggers and marketing tactics to increase your conversion rate measurably.

Social Proof & FOMO

Humans are social creatures. We look to others' behaviour to guide our own decisions, especially when we are uncertain. In ecommerce, this manifests as social proof — and it is one of the most powerful conversion drivers available:

• Live Sales Notifications — Display real-time popups showing recent purchases: "Sarah from London just bought Blue Running Shoes." These notifications create urgency (others are buying right now), validate the purchase decision (real people trust this store), and create fear of missing out (this product is popular and might sell out).
• Sales Popups — Customisable notification popups triggered by purchase activity. Control the frequency, display duration, position, and design to match your store's branding while maximising their psychological impact.
• Total Products Sold Counter — Display the number of units sold directly on product pages. A product that has sold 2,847 units carries more credibility than one with no social proof. This simple counter leverages the bandwagon effect — one of the oldest and most reliable persuasion techniques.

Loyalty & Repeat Purchases

Acquiring a new customer costs 5-7 times more than retaining an existing one. These modules incentivise repeat purchases and reward customer loyalty:

• Loyalty Discount Programs — Create tiered discount structures that reward customers based on their purchase history. The more they buy, the better their discounts become. This creates a powerful retention loop: customers return to maintain their loyalty status, increasing lifetime value.
• Dynamic & Scheduled Discounts — Set up promotions that activate and deactivate automatically based on date, time, inventory levels, or customer segments. Run flash sales, weekend specials, or seasonal promotions without manual intervention. Perfect for creating time-based urgency that drives immediate action.

Visitor Engagement & Capture

• Welcome Popups — Greet new visitors with targeted offers, newsletter signups, or first-purchase discounts. Configure trigger conditions (time on page, scroll depth, exit intent) to display popups at the optimal moment when visitors are most receptive.
• Custom Product Badges — Add eye-catching badges to product images: "Best Seller," "New Arrival," "-30% Off," "Limited Edition," or custom labels. Badges guide attention, highlight promotions, and help visitors quickly identify products that match their interests.
• Scroll Animations — Add subtle, engaging animations that trigger as visitors scroll through your pages. Motion attracts attention and creates a more dynamic, modern shopping experience that keeps visitors engaged longer.

Who Should Use Conversion Boosters?

• Stores with decent traffic but low conversion rates — if you are converting below 2-3%, these modules can help close the gap
• Stores investing in paid advertising — improving conversion rate directly improves your return on ad spend (ROAS) without increasing your ad budget
• Stores in competitive markets — when products and prices are similar, the shopping experience and psychological triggers become the differentiator
• Stores launching new products — badges, popups, and scheduled discounts are essential tools for successful product launches
• Stores focused on customer retention — loyalty programs and dynamic discounts create reasons for customers to come back

The Compound Effect of CRO

Conversion improvements compound. A store converting at 1.5% that improves to 2.5% has not improved by 1 percentage point — it has increased revenue by 67% from the same traffic. Stack multiple modules together (social proof + urgency + loyalty) and the combined effect often exceeds the sum of individual improvements. These are not cosmetic additions to your store — they are revenue-generating tools with a direct, measurable impact on your bottom line.

Works Across PrestaShop Versions

All 11 modules support PrestaShop 1.7 through 9.x and are designed to work with any standard theme. Visual modules include extensive customisation options — colours, positions, animations, timing — so they integrate seamlessly with your store's design. No coding required; everything is configured through the Back Office.