Posts by David Miller (24)
PrestaShop 9: What Changed Under the Hood and How to Prepare Your Modules
PrestaShop 9 brings Symfony 6.4, Doctrine ORM for core entities, and new API Platform endpoints. Here is what module developers need to know to stay compatible.
Building Customer Loyalty in E-Commerce: Discount Strategies That Actually Work
Acquiring a new customer costs 5-7x more than retaining one. Discover proven discount and loyalty strategies that keep PrestaShop customers coming back.
PrestaShop Image Optimization: Alt Tags, Lazy Loading and Page Speed
Images make up 50-70% of page weight. Learn how alt tags boost SEO, lazy loading improves speed, and proper optimization keeps your PrestaShop store fast.
Performance Tuning Your PrestaShop Store: From Database Queries to Full Page Cache
A slow store loses sales. Here is a practical guide to identifying and fixing the most common PrestaShop performance bottlenecks — from N+1 queries to cache configuration.
Google Rich Snippets for PrestaShop: How Schema Markup Drives More Clicks
Rich snippets make your search results stand out with prices, ratings, and availability. Learn how schema markup works and how to implement it in PrestaShop.
Connecting PrestaShop to Your ERP: Integration Patterns That Actually Work
ERP integration is where most e-commerce projects get complicated. Here are the proven patterns for connecting PrestaShop to SAP, Odoo, or custom ERP systems without losing your sanity.
Black Friday Prep: Automating Discounts and Promotions in PrestaShop
Black Friday demands automated discount workflows. Learn how to schedule promotions, manage exclusions, and maximize revenue during the biggest shopping event of the year.
Email Marketing Automation for PrestaShop: Abandoned Cart Recovery That Converts
Abandoned cart emails recover 5-10% of lost sales when done right. Here is how to set up effective email automation for PrestaShop using Mailchimp, Sendinblue, or built-in tools.
The Complete Guide to XML Sitemaps for PrestaShop SEO
XML sitemaps are your direct line to Google. Learn how to create, optimize, and submit sitemaps that get your PrestaShop pages indexed faster.
Live Chat for E-Commerce: WhatsApp, Messenger or Tawk.to — Which One Wins
Adding live chat to your store can boost conversions by 20-30%. But which platform is right for your PrestaShop store? We compare WhatsApp, Messenger, and Tawk.to.
PrestaShop URL Structure: Clean URLs, Canonicals and Avoiding Duplicate Content
Messy URLs and duplicate content silently destroy your SEO. Learn how to structure PrestaShop URLs properly and use canonical tags to protect your rankings.
Multi-Currency and International Selling on PrestaShop: A Practical Setup Guide
Selling internationally means handling multiple currencies, tax rules, and shipping zones correctly. Here is a step-by-step guide to configuring PrestaShop for cross-border e-commerce.