Post-purchase emails: what to send after someone buys
The emails you send after purchase shape whether a customer buys again. Learn which post-purchase emails drive retention and how to time them.
ActiveCampaign for PrestaShop: when you need serious automation
ActiveCampaign goes beyond basic email marketing with sophisticated automation, CRM, and lead scoring. Here is when it makes sense for a PrestaShop store and when simpler tools are enough.
Klaviyo for PrestaShop: advanced email and SMS automation
Klaviyo brings powerful email and SMS automation to e-commerce. Here is what it offers PrestaShop stores and whether the cost is justified for your business.
Omnisend for PrestaShop: multi-channel marketing made simple
Omnisend brings email, SMS, push notifications, and social ads into one platform designed specifically for e-commerce. Here is what it does well, where it falls short, and whether it is worth it...
Mailchimp for PrestaShop: getting started with email campaigns
Getting started with Mailchimp for your PrestaShop store: connecting your store, building your first audience, and setting up the email campaigns that matter.
Email marketing for online stores: the channel that still beats everything
Email marketing returns $42 for every $1 spent, but only when done right. Most stores send generic newsletters and wonder why nobody clicks. Here is how to build email campaigns that actually drive...
Abandoned cart emails: the one automation every store must have
Abandoned cart emails recover 5-15% of lost sales with minimal effort. Learn how to set up effective cart recovery emails in your PrestaShop store.
Multi-currency and international selling on PrestaShop: a practical setup guide
Selling internationally means handling multiple currencies, tax rules, and shipping zones correctly. Here is a step-by-step guide to configuring PrestaShop for cross-border e-commerce.