Building Customer Loyalty in E-Commerce: Discount Strategies That Actually Work
Acquiring a new customer costs 5-7x more than retaining one. Discover proven discount and loyalty strategies that keep PrestaShop customers coming back.
Black Friday Prep: Automating Discounts and Promotions in PrestaShop
Black Friday demands automated discount workflows. Learn how to schedule promotions, manage exclusions, and maximize revenue during the biggest shopping event of the year.
Multi-Currency and International Selling on PrestaShop: A Practical Setup Guide
Selling internationally means handling multiple currencies, tax rules, and shipping zones correctly. Here is a step-by-step guide to configuring PrestaShop for cross-border e-commerce.
Product Photography for E-Commerce: What Sells and What Does Not
Product photos are your silent salespeople. Learn what makes e-commerce photography effective — from lighting setups to image optimization for PrestaShop.
Why Shoppers Abandon Carts and How to Fix It in PrestaShop
Cart abandonment costs e-commerce stores billions annually. Discover the real reasons shoppers leave and proven PrestaShop strategies to recover those lost sales.