E-Commerce Strategy
Black Friday prep: automating discounts and promotions in PrestaShop
Black Friday demands automated discount workflows. Learn how to schedule promotions, manage exclusions, and maximize revenue during the biggest shopping event of the year.
Google Ads & PPC
Performance Max for PrestaShop: the complete guide to Google's most powerful campaign type
Everything PrestaShop store owners need to know about Google Performance Max campaigns -- from asset group strategy and audience signals to negative keyword workarounds and the Smart Shopping...
Google Ads & PPC
Why your Google Merchant feed decides your PrestaShop PPC results
Discover how Google Merchant and Performance Max are revolutionizing PPC for e-commerce. Learn about product listing ads, automated feed management, and integrated discount scheduling.