Our Blog Is Live: PrestaShop Guides, Tips & Industry Insights

This blog is now live. After more than a decade building and supporting PrestaShop modules, we kept writing the same answers in support tickets, forum replies, and emails over and over — so we put them somewhere permanent, public, and free to read. This post is the front door: what the blog covers, the standards every article has to meet before it goes out, and how to find what you need depending on whether you run one store, twenty client stores, or you're still deciding on PrestaShop at all.

If you're catching up on company news, this launch sits alongside two others: our grand opening (why a decade of in-house module work is now a public store) and the fact that we're now on Facebook, Instagram and X if you'd rather get new posts in your feed.

Why a blog, and why now

PrestaShop has been shipping since 2007. That's nearly two decades of tutorials, forum threads, and vendor posts — and most of it is a liability. Search almost any PrestaShop question and you hit advice written for 1.5 or 1.6 that references a back office, hook list, and file structure that no longer exist. Following it on a modern store doesn't just waste an afternoon; it can break things. A concrete example: the old one-page checkout toggle under Preferences → Orders (the PS_ORDER_PROCESS_TYPE config value) was removed when the checkout was rebuilt in 1.7. Plenty of top-ranking articles still tell you to flip it. The setting is gone, the controller architecture is completely different, and the advice is actively wrong.

The official PrestaShop documentation is genuinely good, but it's written for developers and assumes you already know what a hook, an override, or a Symfony service is. The store owner with a checkout bug at 2 AM the Friday before Black Friday needs something else: current, tested, plain-language answers from people who work on these stores every day. That's the gap this blog fills.

What the blog covers

We write across a handful of areas, but the through-line is always the same: it has to be PrestaShop-specific. Not "e-commerce SEO" — PrestaShop SEO, with its own canonical behavior, its ps_facetedsearch URL flood, its friendly URL and redirect handling under Shop Parameters → Traffic & SEO. Not "make checkout faster" — the actual order controller and its CheckoutPersonalInformationStep / CheckoutAddressesStep / CheckoutDeliveryStep / CheckoutPaymentStep sequence. Generic advice is everywhere and it's part of the problem.

That last row is where our opinion pieces live. Two recent ones: what the PrestaShop / cyber_Folks acquisition really means for the platform's direction, and the honest story of which AI tools we use for PrestaShop work in 2026. These aren't neutral round-ups — they're our actual position, with the reasoning shown.

The standards every post has to clear

The reason most PrestaShop content is unreliable is that there's no bar to clear before it's published. Ours has four:

• Version-dated. Every article states which PrestaShop versions it applies to (1.6.1 through 9.x where applicable, depending on the topic). When a release changes the landscape — the checkout rebuild in 1.7, the Symfony migration, the introduction of the Hummingbird theme in the 9.x era — we say so explicitly rather than letting a stale post quietly mislead you.
• Tested, not remembered. Code, back-office paths, controller and hook names are checked against a real install before they go out. If a post tells you the setting is under Advanced Parameters → Performance, that's because we opened it there, not because we think that's where it used to be.
• Honest about free alternatives. Where a manual config change or a free module solves your problem, we say so — even when we sell a paid one that does it better. A post earns its place as a resource first; the sales pitch, if there is one, comes second and stays honest.
• Complete over short. We don't cut the hard part to make an article skimmable. The trade-offs, the edge cases, the "this breaks if you're on multi-shop" caveats — those are usually the whole reason you searched.

Where to start, depending on who you are

The blog will grow quickly, so here's a reading path rather than a wall of links.

New store owner

Do the foundations before you add products — fixing them later is weeks of cleanup. Get your friendly URL and meta templates right, read the checkout articles before you send traffic (the default flow has known abandonment points), and run the compliance checklist before your first sale. The most common new-store mistake is rushing to upload a catalogue on top of a misconfigured base.

Experienced owner scaling up

Focus on performance profiling (your specific store's bottleneck, found in the Debug profiler and real query timings — not blanket "enable caching"), advanced SEO like hreflang for multi-language, and integrations that cut manual work as order volume climbs.

Developer or agency

Start with the architecture and hook deep-dives, then the tested migration paths for 1.7 → 8 → 9. These are the posts written for the person who has to explain to a client why the upgrade quote isn't "an afternoon."

Still choosing a platform

The blog is written from a PrestaShop point of view, but it's honest about where the platform is weaker than WooCommerce, Shopify, or Magento — and where its open-source nature and EU-focused module ecosystem are a real advantage. "Free" software still has a total cost of ownership; we break down hosting, modules, and maintenance rather than pretending otherwise.

How this ties into our modules

We build PrestaShop modules for a living, so the obvious question is why give the knowledge away. The plain answer: an informed customer is a better customer. When you understand how hooks work, you configure our modules correctly the first time. When you understand PrestaShop's canonical and faceted-search behavior, an SEO module like our catalogue and indexing tools does more for you because you know what it's actually fixing. When you understand where the stepped checkout leaks orders, a module such as Checkout Revolution makes sense as a benefit rather than a line item — and you'll know to measure the result over 30+ days and 200+ orders instead of trusting three days of data. Education cuts our support load and raises satisfaction. It's a business decision, not a charitable one.

Suggest a topic

The best posts come from real questions. If you're stuck on something in PrestaShop and the web hasn't given you a straight answer, tell us — if we can help, we'll write it up, because if you have the question, plenty of other store owners do too. No registration, no email gate, no pop-ups: just PrestaShop knowledge from people who work with the platform every day. And if a post saves you an afternoon, pass it to another store owner who'll need it next.