Last updated: June 2026.

This blog is now live. After more than a decade building and supporting PrestaShop modules, we kept writing the same answers in support tickets, forum replies, and emails over and over, so we put them somewhere permanent, public, and free to read. This post is the front door: what the blog covers, the standards every article has to meet before it goes out, and how to find what you need depending on whether you run one store, twenty client stores, or you're still deciding on PrestaShop at all.

If you're catching up on company news, this launch sits alongside two others: our grand opening (why a decade of in-house module work is now a public store) and the fact that we're now on Facebook, Instagram and X if you'd rather get new posts in your feed.

Why a blog, and why now

An open blank notebook with a pen and an orange bookmark ribbon on a wooden desk beside coffee and a stack of books
A fresh blog, ready to fill with practical PrestaShop guides, tips and industry insights.

PrestaShop has been shipping since 2007. That's nearly two decades of tutorials, forum threads, and vendor posts, and most of it is a liability. Search almost any PrestaShop question and you hit advice written for 1.5 or 1.6 that references a back office, hook list, and file structure that no longer exist. Following it on a modern store doesn't just waste an afternoon; it can break things. A concrete example: the old one-page checkout toggle under Preferences → Orders (the PS_ORDER_PROCESS_TYPE config value) was removed when the checkout was rebuilt in 1.7. Plenty of top-ranking articles still tell you to flip it. The setting is gone, the controller architecture is completely different, and the advice is actively wrong.

The official PrestaShop documentation is genuinely good, but it's written for developers and assumes you already know what a hook, an override, or a Symfony service is. The store owner with a checkout bug at 2 AM the Friday before Black Friday needs something else: current, tested, plain-language answers from people who work on these stores every day. That's the gap this blog fills.

What the blog covers

We write across a handful of areas, but the through-line is always the same: it has to be PrestaShop-specific. Not "e-commerce SEO", PrestaShop SEO, with its own canonical behavior, its ps_facetedsearch URL flood, its friendly URL and redirect handling under Shop Parameters → Traffic & SEO. Not "make checkout faster", the actual order controller and its CheckoutPersonalInformationStep / CheckoutAddressesStep / CheckoutDeliveryStep / CheckoutPaymentStep sequence. Generic advice is everywhere and it's part of the problem.

AreaWhat you'll findSo what?
DevelopmentHooks, overrides vs. module services, multi-shop architecture, 1.7 → 8 → 9 migration with what actually breaksStop fighting the platform. Understand why it behaves the way it does before you customize it
SEOURL structure, canonical tags, faceted-search indexing, JSON-LD product structured data, paginationGet your store Google-ready without importing recycled advice that doesn't match PrestaShop's quirks
Conversion & checkoutOne-page checkout, guest vs. forced registration, cart abandonment, mobile checkoutClose the gaps where orders quietly leak, on the most valuable page in your store
ComplianceGDPR/RODO checklists, cookie consent adequacy by member state, DSA obligations, accessibilitySell in Europe without guessing, concrete back-office steps, not legal theory
IntegrationsGA4 + Tag Manager, payment gateways, carrier APIs, ERP/accounting syncConnect PrestaShop to the rest of your stack with patterns that survive an upgrade
Industry & opinionRelease commentary, ecosystem analysis, tooling we actually useKnow what a new version or acquisition means for your store, not just the changelog

That last row is where our opinion pieces live. Two recent ones: what the PrestaShop / cyber_Folks acquisition really means for the platform's direction, and the honest story of which AI tools we use for PrestaShop work in 2026. These aren't neutral round-ups, they're our actual position, with the reasoning shown.

The standards every post has to clear

The reason most PrestaShop content is unreliable is that there's no bar to clear before it's published. Ours has four:

  • Version-dated. Every article states which PrestaShop versions it applies to (1.6.1 through 9.x where applicable, depending on the topic). When a release changes the landscape, the checkout rebuild in 1.7, the Symfony migration, the introduction of the Hummingbird theme in the 9.x era, we say so explicitly rather than letting a stale post quietly mislead you.
  • Tested, not remembered. Code, back-office paths, controller and hook names are checked against a real install before they go out. If a post tells you the setting is under Advanced Parameters → Performance, that's because we opened it there, not because we think that's where it used to be.
  • Honest about free alternatives. Where a manual config change or a free module solves your problem, we say so. Even when we sell a paid one that does it better. A post earns its place as a resource first; the sales pitch, if there is one, comes second and stays honest.
  • Complete over short. We don't cut the hard part to make an article skimmable. The trade-offs, the edge cases, the "this breaks if you're on multi-shop" caveats. Those are usually the whole reason you searched.

Where to start, depending on who you are

The blog will grow quickly, so here's a reading path rather than a wall of links.

New store owner

Do the foundations before you add products. Fixing them later is weeks of cleanup. Get your friendly URL and meta templates right, read the checkout articles before you send traffic (the default flow has known abandonment points), and run the compliance checklist before your first sale. The most common new-store mistake is rushing to upload a catalogue on top of a misconfigured base.

Experienced owner scaling up

Focus on performance profiling (your specific store's bottleneck, found in the Debug profiler and real query timings, not blanket "enable caching"), advanced SEO like hreflang for multi-language, and integrations that cut manual work as order volume climbs.

Developer or agency

Start with the architecture and hook deep-dives, then the tested migration paths for 1.7 → 8 → 9. These are the posts written for the person who has to explain to a client why the upgrade quote isn't "an afternoon."

Still choosing a platform

The blog is written from a PrestaShop point of view, but it's honest about where the platform is weaker than WooCommerce, Shopify, or Magento, and where its open-source nature and EU-focused module ecosystem are a real advantage. "Free" software still has a total cost of ownership; we break down hosting, modules, and maintenance rather than pretending otherwise.

How this ties into our modules

We build PrestaShop modules for a living, so the obvious question is why give the knowledge away. The plain answer: an informed customer is a better customer. When you understand how hooks work, you configure our modules correctly the first time. When you understand PrestaShop's canonical and faceted-search behavior, an SEO module like our catalogue and indexing tools does more for you because you know what it's actually fixing. When you understand where the stepped checkout leaks orders, a module such as Checkout Revolution makes sense as a benefit rather than a line item, and you'll know to measure the result over 30+ days and 200+ orders instead of trusting three days of data. Education cuts our support load and raises satisfaction. It's a business decision, not a charitable one.

Suggest a topic

The best posts come from real questions. If you're stuck on something in PrestaShop and the web hasn't given you a straight answer, tell us, if we can help, we'll write it up, because if you have the question, plenty of other store owners do too. No registration, no email gate, no pop-ups: just PrestaShop knowledge from people who work with the platform every day. And if a post saves you an afternoon, pass it to another store owner who'll need it next.

Frequently asked questions

Do I need an account to read the blog?

No. There's no registration, no email gate and no paywall. Every article is public and free to read, and we don't pop a signup form in front of the content. If you want new posts in your feed, follow us on Facebook, Instagram or X instead.

Which PrestaShop versions do the articles apply to?

Each post states the versions it covers. Most span 1.6.1 through the current 9.x release where the topic allows, and we call out explicitly when a release changed the landscape, the 1.7 checkout rebuild, the Symfony migration, the Hummingbird theme in the 9.x era. If a setting moved or an API was removed between versions, the article says so rather than assuming you're on the same version we wrote against.

Do I have to buy a module to use the advice?

No. Where a manual back-office change or a free module solves your problem, we tell you. Even when we sell a paid one that does the same job with less effort. A post has to stand on its own as a resource first. If we mention one of our modules, it's because it genuinely fits the problem, and we say what it does over the free route so you can decide.

Can I suggest a topic or correct a mistake?

Yes. That's where the best posts come from. Send us the question you couldn't find a straight answer to, and if we can help we'll write it up. If you spot something that's gone stale against a newer release, tell us and we'll re-test and update the post.

How often do you update older posts?

We re-test articles against each PrestaShop release and update them when a path, hook or behaviour changes, that's why posts carry a "last updated" date rather than just a publish date. A stale post that quietly misleads you is exactly the problem this blog exists to avoid.

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David Miller

David Miller

Founder, mypresta.rocks

David Miller is a PrestaShop specialist with over a decade of hands-on experience and the founder of mypresta.rocks, a software studio in Tychy, Poland. He builds and maintains a catalogue of 152 PrestaShop modules, including 21 "Revolution" suites spanning SEO, checkout, security, performance, marketing, search, support, and warehouse operations, that improve real stores every day, all tested against PrestaShop 1.7.8, 8.x, and 9.x. He also acts as caretaker for production stores turning over millions in annual sales, so his work is judged on live revenue, not demos. His experience runs the full breadth of ecommerce, performance, security, SEO, and marketing, and reaches beyond PrestaShop to WooCommerce, Shopify, and custom-built systems. On the blog he writes about the code-aware side of PrestaShop: what the platform really does under the hood, what breaks in production, and which fixes hold up.

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