SEO & marketing for PrestaShop
Proven strategies for improving your PrestaShop store visibility in search engines. URL structure, schema markup, meta tags, internal linking, and technical...
Meta titles and descriptions: the two lines that decide if someone clicks
Your meta title and description are the two lines that appear in Google search results. They decide whether someone clicks your listing...
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Schema markup for PrestaShop: getting rich results without coding
Schema markup helps Google display rich results, stars, prices, stock status, directly in search listings. Learn how to implement it...
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PrestaShop category structure: SEO-optimized navigation
Your category structure determines both how customers find products and how Google indexes your store. Learn how to build a category...
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How to tell if your PrestaShop store needs an SEO audit
Not every PrestaShop store needs a paid SEO audit, and not every ranking problem needs a module. This guide walks through the concrete...
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Abandoned cart emails: the one automation every store must have
Abandoned cart emails recover 5-15% of lost sales with minimal effort. Learn how to set up effective cart recovery emails in your...
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Hreflang tags: telling Google which language version to show
Hreflang tags tell Google which language version of a page to show to which users. Without them, your multilingual store competes against...
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We lost 95% of our Google traffic overnight. Bing still ranks us top 3.
Our Google traffic fell ~95% overnight while Bing kept ranking us top 3. The honest forensic post-mortem: a self-inflicted Link.php bug,...
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Writing product titles that work for both Google and humans
How to write product titles that rank well in Google while still being clear and appealing to human shoppers.
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PrestaShop image optimization: alt tags, lazy loading and page speed
Images make up 50-70% of page weight. Learn how alt tags boost SEO, lazy loading improves speed, and proper optimization keeps your...
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Google rich snippets for PrestaShop: how schema markup drives more clicks
Rich snippets make your search results stand out with prices, ratings, and availability. Learn how schema markup works and how to...
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Pinterest for e-commerce: the underrated channel for product discovery
Pinterest users are actively looking for products to buy. Here is why Pinterest deserves more attention from e-commerce stores and how to...
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How to write product descriptions that rank on Google and convert visitors
Product descriptions do double duty: they must rank on Google and convince visitors to buy. Most stores fail at both, using manufacturer...
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Internal linking for e-commerce: the SEO strategy most stores ignore
Internal linking is one of the most underused SEO tactics in e-commerce. Learn how strategic cross-linking in PrestaShop can boost...
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Social share buttons: do people still share products? (Yes, but differently)
Social sharing buttons are on almost every e-commerce site, but do people actually use them? The data says yes, but the way people share...
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The complete guide to XML sitemaps for PrestaShop SEO
XML sitemaps are your direct line to Google. Learn how to create, optimize, and submit sitemaps that get your PrestaShop pages indexed...
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