Tracking & Analytics Pack

The Tracking & Analytics Pack is a licence bundle for tracking and analytics modules, sold together for less than buying the same modules separately. Each module is a purpose-built module with its own settings screen, installed and configured independently with its own account IDs and consent behaviour.

For the current list of included modules, and the PrestaShop version each one supports, see the Tracking & Analytics Pack product page.

Yes. Facebook Pixel lets you define browser-side custom Meta Pixel events from the module configuration. The module supports rules based on clicks, URL matches, PrestaShop controller/module context, or a DOM event.

Use a custom event name only for something that is not already a standard Meta event. The module rejects standard/reserved names such as Purchase, AddToCart, Search, ViewContent and InitiateCheckout. Custom names must start with a letter and use only letters, numbers or underscores, with a 50-character limit.

Example: send a custom event when a shopper opens a size guide on a product page.

[{"event":"SizeGuideOpen","trigger":"click","selector":"#size-guide-link, .js-size-guide","once":true,"params":{"placement":"product_page","source":"faq_example"}}]

That rule sends fbq('trackCustom', 'SizeGuideOpen', ...) when the clicked element matches the selector, and it includes the parameters from the rule payload. Test the event in Meta Pixel Helper or Events Manager after saving, because a selector that does not exist in the active theme will never fire.

The module validates custom rules before saving. It accepts either a plain events array or a wrapped object format, ignores disabled rules, enforces trigger-specific required fields, and caps the distinct custom event names at 50. Click rules need a selector, URL rules need a contains value, controller rules need controller context, and DOM-event rules need the event name to listen for.

Parameter handling is intentionally defensive. Custom parameters are sanitized, invalid keys are dropped, nested depth and total parameter count are limited, and sensitive or reserved fields such as email, phone, IP and event ID are not accepted from custom-event params. That keeps custom events useful for behavior tracking without turning the config box into a place to leak personal data.

Custom browser events only run when Pixel tracking itself is active. The module checks that tracking is enabled, that a numeric Pixel ID exists, and that employee exclusion and marketing-consent rules allow tracking. The header script waits for the consent gate when configured, initializes Pixel once, sends PageView and page-specific standard events, then binds AddToCart, wishlist and custom-event listeners.

Do not use custom events to duplicate standard ecommerce events. The module already has standard browser-side events and a separate server-side CAPI purchase queue with event IDs for deduplication. Use custom events for theme-specific interactions such as size-guide opens, finance calculator use, quote-button clicks or configurator steps that Meta does not already model as a standard event.

Yes. The TikTok Pixel & Events API module for PrestaShop runs on PrestaShop 9 and other current versions without overrides or theme edits.

It tracks the standard TikTok commerce events used for ad optimisation and audience building, ViewContent, AddToCart, InitiateCheckout, Purchase/CompletePayment mapping, CompleteRegistration, Search, Subscribe and AddToWishlist. Each event has its own toggle in the back office, so you fire only what you actually need.

Completed purchases are also sent server-side through TikTok's Events API using the same event_id as the browser pixel, so TikTok deduplicates the two Purchase signals instead of double-counting. That keeps purchase reporting honest when iOS, ad blockers or a flaky connection drop the browser pixel. Employee exclusion can stop logged-in staff visits, and consent gating holds firing until marketing consent is granted, so a built-in integrity check confirms the hooks are registered and the pixel actually fires.

To go live: paste your Pixel Code and access token, confirm the events in TikTok Ads Manager's Test Events tool, and you are tracking.