Manage all your PrestaShop tracking in one pack — pixels, GA4, GTM and Clarity
Tracking & Analytics Pack bundles every paid pixel and analytics module a PrestaShop store needs to attribute traffic and run paid acquisition properly. Track conversions, product views, add-to-cart events and purchase value across Facebook, Google Tag Manager, TikTok, Pinterest, LinkedIn, Bing and Microsoft Clarity — with Google Analytics GA4 included as a free extra.
Each platform module installs independently and configures its own ID, consent behaviour and event mapping from Back Office. Use Facebook Pixel and TikTok for ad optimisation, GTM as a tag container, Pinterest and LinkedIn for B2C/B2B campaigns, Bing for Microsoft Advertising, and Clarity for free session recordings and heatmaps.
Individual value is €553. The pack price is €399 — a €154 saving (28%) for stores rolling out a complete tracking stack at once instead of buying pixels one by one as new campaigns launch. Browse all bundles in Packs & Bundles.
- A license bundle, not a mega-module. Eight separate purpose-built modules, each configured on its own settings screen.
- Shopping events, not page counts. Product views, carts, checkout starts, searches, sign-ups and purchases with order value and currency.
- Server-side conversion paths. Seven modules add an optional server connection; Facebook, TikTok, Pinterest and LinkedIn deduplicate purchases across both paths, while Bing UET sends purchase event IDs for matching.
- Consent and staff controls. Modules can wait for supported cookie-consent signals; seven of the eight can exclude employee sessions.
- Behaviour analysis included. Microsoft Clarity ties heatmaps and recordings to real shopping context.
- Honest pack maths. €553 of paid modules for €399, about 28% less, free GA4 module included.
Eight marketing pixel and analytics modules, one PrestaShop pack
One purchase licenses eight separate PrestaShop tracking modules: Meta (Facebook) Pixel, Google Analytics GA4, Google Tag Manager, TikTok Pixel, Pinterest Tag, LinkedIn Insight Tag, Bing UET and Microsoft Clarity. There is no umbrella module — each keeps its own settings screen, like the Facebook Pixel admin page pictured with its Pixel ID and per-event switches.
GA4 included free, diagnostics worth opening
Google Analytics GA4 is the pack's free member. It tracks only once the Measurement ID validates, then builds product, cart, checkout, purchase, search and login events from PrestaShop data; with an API Secret it can send a Measurement Protocol purchase even if the confirmation page is never reached. The diagnostics screen pictured runs the configuration checks.
A Tag Manager container that arrives with data
A bare GTM snippet only says a page loaded. The Google Tag Manager module validates the GTM-XXXXXX container ID, installs the storefront parts and pushes GA4-structured ecommerce events, carrying logins, sign-ups and searches into the next page view. Pictured: the demo telemetry panel listing the dataLayer events one product visit generates.
TikTok signals beyond the standard event set
The TikTok Pixel module sends the standard shopping events with product IDs, prices and order values, stores the ttclid click parameter, and can queue completed orders through the Events API with shared event IDs so no purchase counts twice. The admin screen shown is its custom-event builder — rules fire from page elements, URL matches, page types or shopper interactions, and most pack members ship a comparable builder.
Full modules for Pinterest, LinkedIn and Bing
Pinterest Tag toggles product and category views, search, add-to-cart, wishlist, checkout and sign-up events individually, can pass enhanced match data for logged-in customers, and has an optional Conversions API queue with a test event and retries. LinkedIn Insight Tag maps each event to its own conversion rule ID and can send deduplicated purchases through its Conversions API. Bing UET keeps a valid msclkid for up to 90 days and queues server-side purchases for Microsoft Advertising.
Clarity answers the question pixels can't
Ad pixels say which campaign produced an order, never why other visitors left. The Microsoft Clarity module adds heatmaps and session recordings with PrestaShop context — page type, product details, order value, currency and custom event tags — so sessions with a cart action or abandoned checkout are easy to find. Pictured: the demo telemetry panel listing what Clarity captured on a product page.
Pricing, consent and shared working habits
The seven paid modules total €553 bought separately; the pack is €399, about 28% less, and the GA4 module is free. There is no shared dashboard; what they share are habits: tracking activates only with a valid platform ID, consent handling is built into each module, and normal setup needs no theme-file edits. Each ships its own diagnostics or readiness warnings, and supported PrestaShop versions differ from platform to platform — the individual product pages carry the exact matrices.
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Referencempr-pack-tracking-analytics
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PrestaShop CompatibilityModule-specific
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Pricing ModelBundle Deal
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Module TypeFront & Back-office
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GDPR RelevantYes
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Business GoalMarketing & Retargeting
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External Account NeededYes
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Module ComplexityComplete Solution
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Customer Journey StageAttract Visitors
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Works With PlatformAd & Analytics Networks
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The Tracking & Analytics Pack gives PrestaShop stores one purchase for multi-channel conversion tracking, analytics tags, advertising pixels, and cookie consent tooling. It is useful when you need consistent product, cart, checkout, purchase, revenue, currency, and order-ID data across Google, Meta, TikTok, Pinterest, Snapchat, Reddit, X, Criteo, AdRoll, Outbrain, Quora, Taboola, and consent-managed tracking.
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Works Well With Tracking & Analytics Pack
Modules our team genuinely pairs with this one — and exactly why each belongs in the same setup.
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Once the pack is collecting clean data, this conversion audit turns those analytics into concrete storefront and checkout improvements that lift your tracked conversion rate.
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A hands-on audit that checks every pixel, GA4 event and server-side connection in this pack is firing correctly and deduplicating purchases, so no conversion is missed or double-counted.
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Your pixels and GA4 attribute revenue to specific products; the Smart Google Merchant Feed Manager keeps that same catalogue flowing to Google Shopping, closing the loop from product feed to ad click to tracked purchase.
Complement
Every pixel and analytics tag in this pack should only fire after a shopper agrees. Cookies Revolution manages that consent and holds tracking back until it is granted, keeping your data collection privacy-compliant.
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30 days return right
Easy return - no questions asked
Plug & Play Modules
Install, set up and take profit
Dedicated Support First
Priority Help & Satisfaction Over Sales
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