PrestaShop UX & Conversion Design Audit

A PrestaShop UI/UX audit focused on usability, not opinion

Most PrestaShop stores lose orders to friction rather than traffic — confusing navigation, a cluttered product page, a clumsy checkout, weak trust signals and a frustrating mobile experience. This UI/UX audit reviews your live store the way a real shopper moves through it, on mobile and desktop, and hands you practical, prioritised fixes your team can implement and measure. It is the broad usability and accessibility view of your storefront, reviewed by a specialist on your actual theme and version — the €390 starting point before you commit to a redesign or a deeper commercial deep-dive.

Who it's for

For merchants whose traffic does not convert as it should, who see high cart abandonment, or who suspect their mobile experience is letting them down. It suits store owners planning a refresh who want evidence before they spend, and agencies wanting an expert PrestaShop second opinion on a storefront's usability and accessibility readiness. It works across PrestaShop 1.7, 8 and 9 (and 1.6), on any theme, multistore and multilingual.

How the review is actually done

We do not run a synthetic score and hand you a screenshot. A specialist walks your real store as a buyer would — mobile first, because that is where most stores lose the sale, then desktop — completing the journey from landing to search, to a product page, into the cart and through checkout, recording each point of friction with an annotated screenshot. Every finding is then graded on three axes: severity (how badly it blocks or confuses a shopper), impact (how many shoppers and how much of the journey it touches), and effort (a CSS tweak versus a template change versus structural work). That scoring is what turns a long list of observations into an ordered plan, so you ship the high-impact, low-effort fixes today and schedule the rest honestly.

Example findings — what you will actually see

Concrete is better than abstract. Typical findings on a PrestaShop store look like: a variant selector on the product page that does not update the price or the “add to cart” state until a second tap on mobile; a five-step checkout where guest checkout is buried behind an account wall; tap targets under 44px in the mobile menu; a hero image that pushes the buy button below three scrolls; review and delivery reassurance placed in a footer tab nobody opens rather than beside the price; and form validation that clears the whole field on a single error. Each is written up with the screenshot, the decision it blocks, and the specific fix — not “improve the product page” but “move the stock/delivery line above the fold and make the variant swatch reflect price live.”

What we DON'T do — and the wasted work it prevents

We do not deliver a 60-page document of generic best-practice you could have downloaded. We do not invent problems to justify the fee — if your store is already clean, we say so plainly. And we deliberately do not stray into a full commercial funnel analysis or raw page-speed measurement here, because bolting those on without the right tooling produces shallow, misleading advice. Keeping the scope honest is what stops you from paying to “fix” things that were never costing you orders.

Scope boundaries — and what's NOT included

This is a diagnosis and prioritised plan, not the redesign itself. We review usability and accessibility broadly; we do not run a deep commercial funnel analysis here — that is the job of the B2C Conversion Audit, which we will point you to when the question is about revenue rather than usability. We do not measure raw page speed in this audit; pair it with a Performance Audit for that, since speed is part of perceived UX. Implementation, redesign and any custom development are scoped separately and honestly. The detailed checklist, the scoring model and a sample report row live in the tabs below, so this overview stays a summary rather than a duplicate.

Why us

We design storefront and checkout UX for our own PrestaShop store and for the modules thousands of merchants run, so the recommendations are practical and PrestaShop-native — not abstract design theory. We know how the Hummingbird and Classic themes reflow on small screens, where the default checkout adds steps, and which trust placements actually move hesitant buyers. Open code, no black boxes, and honest about what is worth your effort and what is not. See the full range under Expert Services.