PrestaShop SEO Audit & Action Plan

A PrestaShop SEO audit that tells you exactly what is holding back your organic traffic

A specialist audits your live PrestaShop store end to end and hands you a prioritised, plain-English plan — every issue, its real business impact, and the precise fix, with quick wins flagged so you can start today. This is a technical SEO audit built specifically for PrestaShop: we know the platform's crawl traps, faceted-URL problems, hreflang quirks and theme/module pitfalls, because we run a PrestaShop store and build the SEO tooling for it.

Who it is for

This audit is the right call if your organic traffic has stalled, dropped after a redesign or migration, or never matched the size of your catalogue — or if you are an agency wanting an expert PrestaShop second opinion before a rebuild. It works across PrestaShop 1.6, 1.7, 8 and 9, multistore and multilingual, on any theme. We frame every finding around your exact version and module stack, because the cause of a problem on a 1.6 store with a heavily overridden theme is rarely the cause on a clean PrestaShop 9 install.

How the audit is actually performed

We do not run one automated tool and forward its output. A specialist crawls your live store, then reconciles three independent signals against each other: what the crawler can reach, what Google has actually indexed (via Search Console where you grant read access), and what your PrestaShop configuration says should happen. The interesting findings live in the gaps between those three — a category that is internally linked and in the sitemap but absent from the index, a faceted URL that is indexed but should never have been crawled, an hreflang cluster that validates in isolation but points at the wrong shop's canonical. Each finding is then scored on three axes — severity, business impact and fix effort — so the report is ordered by what will move revenue first, not by how alarming a warning looks.

Example findings you can expect

Concrete, not theoretical. Typical results on a real PrestaShop store include: layered-navigation URLs (?q=, attribute filters) being crawled and indexed in their thousands, diluting crawl budget away from real products; a canonical tag that points to a redirecting URL, so Google never settles on the page you want ranked; hreflang annotations that omit the x-default or list a language the shop no longer serves; Product schema that fails Rich Results because price or availability is missing on combination products; and deep, orphaned category pages four-plus clicks from the homepage with no inbound internal links. For each, you get the page examples, the cause, and the exact fix — not a count on a dashboard.

What we deliberately ignore — and the wasted work this prevents

Half the value of an expert audit is what it tells you not to do. We discard the cosmetic warnings that generic checkers love and merchants waste weeks on: chasing a green PageSpeed number that does not reflect field data, rewriting meta titles that already rank, adding schema to pages that will never earn a rich result, or buying links when the real problem is that the pages are not indexed at all. We call out the “SEO work” that looks productive but moves nothing, so your team spends its effort where rankings and revenue actually respond.

What is — and is not — included

The audit is a diagnosis and a plan, not the implementation. We do not apply changes, edit your code or sell you ranking guarantees as part of this engagement. If you want us to fix the findings, build a module or recover a penalised site, we scope that separately and honestly — and we will always tell you when no module or no extra spend is the answer. Many fixes we recommend can be implemented with our open-code tooling, but you are never obliged to buy anything to act on the report. Priced at €490, fixed.

Where it fits

An SEO Audit pairs naturally with a Performance Audit (Core Web Vitals are a ranking signal) and ongoing SEO Care once the foundations are fixed. See the full range under Expert Services.

Why us

We run and recovered the mypresta.rocks store through exactly this process — including a real organic-traffic cliff we diagnosed down to canonical and link-handling regressions — and we build the PrestaShop SEO tooling used by thousands of merchants. You get a diagnosis from people who fix these problems for a living: open code, no black boxes, and honest about what needs doing whether or not a module is the answer.