How does the missed purchase resender work?

The module logs every tracked purchase. A cron job runs every hour and compares completed orders against the tracking log. Any order that exists in PrestaShop but was never tracked (because the customer closed the browser, an ad blocker prevented the pixel, or a network error occurred) is automatically resent via the GA4 Measurement Protocol and/or Meta Conversions API. You can configure the lookback window from 6 to 72 hours. This requires API keys configured for GA4 and/or Meta — without server-side API credentials, there is nothing to resend through.

Learn more: Marketing Revolution — all-in-one tracking with missed purchase recovery