Ask about product: when customers have questions before buying
Sometimes customers have questions that product descriptions do not answer. An "Ask About This Product" feature bridges the gap between browsing and buying. Here is how to implement it effectively.
Google Customer Reviews: free trust badges from Google itself
Google Customer Reviews is a free program that adds a Google-branded trust badge to your store and collects post-purchase reviews that appear in Google Shopping.
Customer reviews on your store: why third-party widgets are not enough
Third-party review widgets come with hidden costs and limitations. Learn why building reviews directly into your PrestaShop store gives you more control and better results.
Trustpilot for PrestaShop: setting up reviews that Google can see
Trustpilot reviews build social proof and can appear as rich stars in Google search results. Here is how to integrate Trustpilot with PrestaShop the right way, collecting reviews, displaying them,...
Live sales notifications: does showing real purchases really increase sales?
Do live sales notifications actually increase conversions? The psychology, the data, and how to implement them without being annoying.
Sales popup: showing recent purchases to build confidence
Sales popups that show recent purchases ("John from Berlin just bought...") create urgency and social proof. But are they effective or just annoying? Here is the honest analysis.
Product sales and views: showing live stats to drive purchase decisions
Showing sales counts and view statistics on product pages creates social proof that drives purchasing decisions. Learn how to implement and display product stats.
Total products sold counter: social proof with real numbers
Displaying how many units of a product have been sold adds powerful social proof to your product pages. Real numbers build trust and create urgency. Here is how sold counters work and when they...
Product badges and labels: new, sale, hot. Do they actually work?
Product badges claim to boost conversions, but do shoppers actually respond to "New," "Sale," and "Hot" labels? Here is what the data says about different badge types and when they actually work.
Custom product badges: highlighting new, sale and bestseller products
Product badges like "New," "Sale," and "Bestseller" draw attention in product listings. Here is how to create and manage custom badges in PrestaShop that actually influence buying decisions.
Recently viewed products: helping customers find what they forgot
Recently viewed products help customers find items they browsed but did not buy. Learn how this simple feature reduces bounce rates and increases conversions.
Wishlist for PrestaShop: why it matters for both customers and your marketing
A wishlist is more than a convenience feature. It is a marketing goldmine. Learn how wishlists benefit both your customers and your business strategy.
Product compare feature: when customers cannot decide between two products
When customers cannot decide between similar products, a compare feature helps them make a confident choice instead of leaving your store undecided.
Average order value: 8 ways to get customers to spend more per purchase
Eight practical ways to increase your average order value, from cross-selling and bundles to free shipping thresholds and quantity discounts.
Cross-selling and upselling: when helpful suggestions beat pushy tactics
Cross-selling and upselling increase average order value when done well, and annoy customers when done poorly. Here is how to suggest additional products without being pushy.