SEO & marketing for PrestaShop
Proven strategies for improving your PrestaShop store visibility in search engines. URL structure, schema markup, meta tags, internal linking, and technical...
Referral programs for PrestaShop: turning customers into salespeople
A referral program specific to PrestaShop stores requires the right technical setup alongside a compelling offer. Here is the practical...
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Product SEO subtitles: adding keywords without ruining your product names
SEO subtitles let you add keyword-rich text to product pages without changing the product name your customers see. Learn how this hidden...
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Win-back emails: how to re-engage customers who stopped buying
Customers stop buying. It happens to every store. Here is how to identify at-risk customers and bring them back with targeted win-back...
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PrestaShop URL structure: clean URLs, canonicals and avoiding duplicate content
Messy URLs and duplicate content silently destroy your SEO. Learn how to structure PrestaShop URLs properly and use canonical tags to...
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Custom category H1: why your category heading should not be your category name
Your category H1 heading does not have to match the category name. Learn how custom H1 tags improve both SEO and user experience on...
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Facebook and Instagram ads for e-commerce: a practical starting guide
A practical starting guide to Facebook and Instagram ads for e-commerce. Campaign structure, audience targeting, creative tips, and...
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TikTok for online stores: behind the hype is there real revenue?
TikTok is the fastest-growing social platform, but does it actually drive e-commerce sales? Here is an honest look at what works, what...
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