Hotjar

With Hotjar running, your store connects heatmaps and session recordings to real shopping context, so you can study how visitors behave on product pages, checkout steps, forms and calls to action before they buy or abandon. That behavioural footage is valuable for spotting friction, but recordings on their own cannot tell you how many shoppers a problem affects or how much revenue is at stake, and without that scale it is hard to know which observed issue to tackle first.

Google Analytics GA4 is a separate module that sends ecommerce activity to your GA4 property after validating the Measurement ID, covering product views, cart activity, checkout starts, purchases, searches, logins and account creation. It supplies the quantified funnels and drop-off figures that turn an anecdote from a recording into a measured problem you can size and rank against everything else happening on the store.

Used together, they let you spot a weak step in a Hotjar recording and then confirm its scale in GA4, or notice a drop in GA4 and go watch why it happens in Hotjar. The payoff is disciplined prioritisation: you fix issues in order of how many shoppers and how much revenue they actually affect, so your optimisation effort follows evidence you can both see and measure rather than gut feeling.

If you run Hotjar, you already care about conversion behaviour and want to see where consumer shoppers stall on their way to purchase. Recordings surface individual friction points vividly, but they leave the harder commercial question open: across the whole buying journey, which leak is costing you the most, and what should you fix first? Watching sessions can absorb a lot of time without ever producing a ranked, revenue-weighted plan.

B2C Conversion Audit is an expert service, not a module: a specialist walks your real buying journey on mobile and desktop, analyses the funnel from view to purchase, and pinpoints exactly where shoppers leave, across product-page clarity, checkout friction, trust and social proof, mobile layout and post-purchase reassurance. You receive a prioritised conversion report mapping each leak to its likely revenue impact with a concrete fix.

Commissioned alongside your Hotjar setup, the audit turns scattered recording observations into a structured, prioritised verdict from an outside expert. The payoff is direction: your own session-watching gains a clear answer on what to change first and what to leave alone, so the effort you already put into understanding shopper behaviour converts into a focused list of fixes rather than an open-ended stream of interesting but unranked clips.