Posts by David Miller (319)
Total products sold counter: social proof with real numbers
Displaying how many units of a product have been sold adds powerful social proof to your product pages. Real numbers build trust and create urgency. Here is how sold counters work and when they...
Custom product badges: highlighting new, sale and bestseller products
Product badges like "New," "Sale," and "Bestseller" draw attention in product listings. Here is how to create and manage custom badges in PrestaShop that actually influence buying decisions.
Recently viewed products: helping customers find what they forgot
Recently viewed products help customers find items they browsed but did not buy. Learn how this simple feature reduces bounce rates and increases conversions.
Wishlist for PrestaShop: why it matters for both customers and your marketing
A wishlist is more than a convenience feature. It is a marketing goldmine. Learn how wishlists benefit both your customers and your business strategy.
Product compare feature: when customers cannot decide between two products
When customers cannot decide between similar products, a compare feature helps them make a confident choice instead of leaving your store undecided.
Average order value: 8 ways to get customers to spend more per purchase
Eight practical ways to increase your average order value, from cross-selling and bundles to free shipping thresholds and quantity discounts.
Cross-selling and upselling: when helpful suggestions beat pushy tactics
Cross-selling and upselling increase average order value when done well, and annoy customers when done poorly. Here is how to suggest additional products without being pushy.
Product photography on a budget: what actually matters for online sales
Professional product photography does not require a professional budget. Here is what actually matters for online product photos, and what you can skip without hurting conversions.
Gallery pages for PrestaShop: showcasing your products beautifully
A product gallery page lets you showcase your products in a visually stunning way that standard category pages cannot match. Here is how to create gallery layouts that make customers want to explore.
Product combinations and variants: when your store needs them
Product combinations let customers choose size, color, and other variants. Here is when you need them, how they work in PrestaShop, and how to manage them efficiently.
Product SEO subtitles: adding keywords without ruining your product names
SEO subtitles let you add keyword-rich text to product pages without changing the product name your customers see. Learn how this hidden SEO technique works.
Writing product titles that work for both Google and humans
How to write product titles that rank well in Google while still being clear and appealing to human shoppers.
How to write product descriptions that rank on Google and convert visitors
Product descriptions do double duty: they must rank on Google and convince visitors to buy. Most stores fail at both, using manufacturer copy that ranks nowhere and converts nobody. Here is how to...
Product tabs: adding specifications, guides and custom content to product pages
Product tabs let you organize detailed information, specifications, size guides, care instructions, without overwhelming the product page. Here is how to add custom tabs effectively in PrestaShop.
PrestaShop product page design: conversion best practices
Your product page is where buying decisions happen. Learn how to optimize images, descriptions, trust signals, and cross-sells in PrestaShop for maximum conversions.