What does the B2C Conversion Audit look at?

The B2C Conversion Audit looks at your real, live shop through the lens of a consumer store whose job is to turn existing visitors into buyers. We don't start from a generic checklist; we start from your actual traffic, your actual product pages and your actual checkout, then work through the journey a shopper takes and find where revenue is leaking out of it. Because the goal is conversion rate rather than overall polish, every observation is tied back to a measurable drop-off.

What we examine

• The funnel — where visitors fall away between landing, category, product, cart and checkout. On PrestaShop that often means slow or noisy category pages, weak internal paths from blog/landing pages into product pages, and the classic cart-to-checkout cliff.
• Product-page conversion — imagery quality and zoom, pricing clarity, stock and delivery messaging, urgency, and add-to-cart friction. We look at how your theme renders the buy box and whether the product.tpl hierarchy puts the decision-driving information above the fold.
• Mobile — the experience where most consumer traffic actually converts (or doesn't). We check tap targets, sticky add-to-cart, image weight, and whether the mobile checkout is genuinely usable rather than a shrunk desktop layout.
• Trust & social proof — reviews, ratings, guarantees, returns reassurance and payment-security signals placed at the exact decision points where a consumer hesitates.
• Checkout friction & returns — the final and highest-value drop-off point. We look at the one-page checkout flow, forced account creation, payment options, unexpected costs appearing late, and how clearly returns are communicated.

Why it matters

Most stores spend heavily to acquire traffic and then lose a large share of it to fixable friction. Tightening the funnel monetises visitors you already paid for, which is typically the fastest and cheapest lever you have. PrestaShop adds its own specifics — theme overrides, module conflicts in the checkout, and CCC/cache behaviour affecting page speed — and we account for those rather than giving you platform-agnostic advice.

This audit is for consumer-facing PrestaShop stores that have meaningful traffic but feel the conversion rate is lower than it should be. The output is diagnostic and prioritised, so you can act on the highest-impact issues first rather than guessing.