How do Google Ads conversion labels work?
Google Ads uses conversion labels to distinguish between different conversion actions (e.g., a purchase vs. an add-to-cart). In the Google Ads platform config, you can set separate labels for purchase, add_to_cart, begin_checkout, view_item, page_view (remarketing), sign_up, and search events. Only events with a configured label will fire conversions — empty labels are skipped. You create these labels in Google Ads → Tools & Settings → Conversions → Tag setup.
Learn more: Marketing Revolution — Google Ads conversion tracking made simple
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