Do you manage my Google Ads campaigns too?

This audit is scoped to the technical foundation – feed health, tracking accuracy and schema – not day-to-day campaign or bid management. We deliberately keep the two separate so each gets the right kind of attention: the audit makes sure your data is correct, which is precisely what makes any campaign work effective.

Where the line sits

• In scope: diagnosing feed disapprovals and missing attributes, verifying conversion tracking and deduplication, and checking Product / Offer structured data – the plumbing that every campaign relies on.
• Not in scope: ongoing bid management, budget allocation, campaign structure and the daily optimisation of live Shopping or Search campaigns.

Why it matters

Campaign management built on a broken foundation wastes spend: if conversions are mis-tracked or half your catalogue is disapproved, even expert bid management is optimising against bad signals. Getting the foundation right first is what makes campaign work effective – it's the difference between optimising real performance and chasing noise. Many store owners discover that fixing feed and tracking issues improves results before any campaign changes are made at all.

If you'd like ongoing campaign help, we can discuss it separately – it's simply a different engagement with a different cadence. This keeps the audit honest and focused: a one-time, technical health check you can act on, whether you manage campaigns yourself, use another agency, or later ask us to take them on. The result is a solid base that any campaign effort, in-house or external, can build on with confidence.